John Jantsch, author of Duct Tape Marketing, recommends 3 imperatives for Long-term marketing – the 3 essential marketing practices required for producing results – the 3 Cs: Content, Connection and Community.
Content – self-growth and increasing self-worth and market credibility. This could be done through blogs, white papers, workshops, articles, etc.
Connection – personal relationships need to be reinforced to be leveraged subsequently – through co-creating experiences with them, by way of stories, training and other brand elements
Community – a social network, that moves beyond personal relationships and penetrates into the local communities, and social circles. This can be done by way of investing time & money in social projects, get-togethers planned with clients, initiating and maintaining forums, creating opportunities for continuous engagement with the communities, referral networks, etc.
Thanks to John Caddell’s post on Strategic Marketing, who also gives an insight into his own experiences and learning from this perspective.