Read between the Ps
Defining Marketing as 4Ps, 7Ps or any number of Ps is a numerical art – is there more than what seems to be oversimplified into Ps? Explore the 'patterns' around us…some call it marketing as well!
Epica 2006 Gold: The Coke Side of Life
The same ad won the Gold in the Foods & Drink category for Non-Alcoholic Drinks, too.
The entire commercial can be viewed at this link. Incidentally, the piece here seems to be an abridged version. The Ad is also available at the agency’s website and has a few more “constructs” in it. Have a look once…
Epica entries are judged on the basis of 2 criteria only: the originality of the creative idea and the quality of its execution – In both the cases, the idea was excellent and the execution – should I say, worth an EPICA gold? 😉
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[Image Source: Coke 1, Coke 2, Coke 3, Coke 4, Coke 5, Coke 6]