The theme was “Another way to save the world” and asked the entrants to focus on global warming and clean energy; toxic chemicals and human health; and protection of the oceans.
The Gold Pencil winner in the Innovative Marketing category was this smoking gun. The brief reads “Air Pollution kills 60,000 people a year” and has been excellently executed.(With all credits to Jeseok Yi and Francisco Hui of New York’s School of Visual Arts). Deservingly the best!
The effort of NRDC is focused on residents of the United States, the global leader of global warming and air pollution (according to global warming website)