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Thanks to Adcritic’s latest print issue, found a unique competition aimed at creating something for the environment – One Show College Competition, organized for the Natural Resources Defense Council (NRDC), announced its winners for 2007.

The theme was “Another way to save the world” and asked the entrants to focus on global warming and clean energy; toxic chemicals and human health; and protection of the oceans.

The Gold Pencil winner in the Innovative Marketing category was this smoking gun. The brief reads “Air Pollution kills 60,000 people a year” and has been excellently executed.(With all credits to Jeseok Yi and Francisco Hui of New York’s School of Visual Arts). Deservingly the best!

The concept of the Silver winner is also commendable – making water out of Hope….check the campaign to know more. Entries of other winners of the competition can be browsed here

The effort of NRDC is focused on residents of the United States, the global leader of global warming and air pollution (according to global warming website)

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2020 Reading Challenge
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