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Almost a year back, my article on Advergaming was published in the Advertising Express (June’06 Cover Story). The same article features in a new book on the Gaming Industry, published by ICFAI Press.

The book covers the various aspects of the gaming industry and its emergence as a separate entity. It explores, through a compilation of articles, the external and internal factors towards the development of the industry.

The overview on my article goes as…
…”Emerging Role of Advergaming: A Global and Indian Perspective” by Puru Gupta discusses advergaming, a rising niche segment in promotion, and its two main forms, advergaming and in-game advertising. After presenting an overview of global and Indian markets, it discusses consumer behaviour towards gaming in terms of various parameters like length of exposure, pertinence to lifestyle, involvement levels of customers and their receptivity to advertisements. This article also sets out the challenges facing this nascent industry in India and offers some recommendations. It also looks at what the future has in store for advergaming in India. It concludes by saying that advergaming can be a great aid to innovative companies that wish to reinforce their leadership in their respective industries.”


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Books that InsPired me

The Power of Moments: Why Certain Experiences Have Extraordinary Impact
Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits
Marketing 4.0: Moving from Traditional to Digital
Body the Greatest Gadget
Social Media Tips and Tricks
The CEO Factory: Management Lessons from Hindustan Unilever
Don't Reply All: 18 Email Tactics That Help You Write Better Emails and Improve Communication with Your Team
Indistractable: How to Control Your Attention and Choose Your Life
The Monkey Theory: Conquer Your Mental Chatter
Bad Blood: Secrets and Lies in a Silicon Valley Startup
Everyday People: Tales of people you know
Sinbad The Sailor' Story: Story Of Eklavya
CRACKING THE CODE:MY JOURNEY IN BOLLYWOOD
Don't Startup : What No One Tells You about Starting Your Own Business
Canon DSLRs For Beginners
Rework
Early Indians: The Story of Our Ancestors and Where We Came From
How Brands Grow: What Marketers Don't Know


Puru Gupta's favorite books »

2020 Reading Challenge

2020 Reading Challenge
Puru has read 14 books toward his goal of 50 books.
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