Found a nice piece of ad in the latest edition of Harvard Business Review. Following the lead, these 2 ads are featured as posters at the website of PI Worldwide.
A nice analogy to present and market the need of a behavioral Assessment tool – tools that are required to improve performance and productivity of human assets. Human resources cannot be taken as commodities, and there is a concerted subjective assessment required to make the most of these resources – this is the basic purpose of this tool by PI Worldwide – to hire, develop and retain talented people. A nice way to put across the point in the B2B space for corporates.. As the title of its brochure reads “Uncover the hidden value in your most valuable resource”
“The Predictive Index process improves effectiveness and productivity across all levels of an organization. As a practical, reliable indicator of workplace behavior, it helps you make sound, people-smart decisions with the best results for the company and for the people themselves. The Predictive Index process is a combination of assessment, education and consulting”