Some reviews have criticized the ad by being too stupid and lame. Its an individual perspective, but what particularly is of interest in this ad is the way the sets are connected, keeping in mind the feudal system that was practiced by our ancestors – men treated as commodities and servants, and nothing more than that!
Commendable creation indeed…Kudos to the creative team for this.
[via Creative Criminal]
Incidentally, I went to the website of Perfetti and noticed the same level of creativity being illustrated there as well. Designed and developed by Virtual marketing (India) Pvt. Ltd., the website has a high “involvement quotient” by inserting elements which would keep the visitors occupied – and does not contain staid content anywhere on the website. Specifically, the fun zone does ensure high involvement of the TG in terms of 6-20 age group (maybe more too!).
Have a look at these Advergames, wherein the basic concepts of advergaming are well practiced and executed – high involvement, product knowledge and variety – all put in each of these games…..a double kudos to Virtual Marketing (who themselves have an amazing site!) for this creation..
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