Site Loader
Lately, the Television ads of Perfetti’s Happydent have always been below expectations, and have had limited appeal in terms of humor levels – the connect does not happen and recall levels generally are abysmally low. However, this particular campaign, doing the rounds in the online space as “Be the Light” for the Indian markets has definitely outperformed the rest, and definitely scores high in terms of humor and creativity.
Initially, most of the situations and sets comprise men being used as items / property and are positioned at various points which make no logical sense. But at the end of the advertisement, all the previous sets are connected with a common line of those very men serving to be the light … chewing Happydent.

Some reviews have criticized the ad by being too stupid and lame. Its an individual perspective, but what particularly is of interest in this ad is the way the sets are connected, keeping in mind the feudal system that was practiced by our ancestors – men treated as commodities and servants, and nothing more than that!

Commendable creation indeed…Kudos to the creative team for this.
[via Creative Criminal]

Incidentally, I went to the website of Perfetti and noticed the same level of creativity being illustrated there as well. Designed and developed by Virtual marketing (India) Pvt. Ltd., the website has a high “involvement quotient” by inserting elements which would keep the visitors occupied – and does not contain staid content anywhere on the website. Specifically, the fun zone does ensure high involvement of the TG in terms of 6-20 age group (maybe more too!).

Have a look at these Advergames, wherein the basic concepts of advergaming are well practiced and executed – high involvement, product knowledge and variety – all put in each of these games…..a double kudos to Virtual Marketing (who themselves have an amazing site!) for this creation..

You can visit the fun zone at the website, to try out any of these. You are bound to challenge your own high scores, soon! 😉

Leave a Reply

Your email address will not be published. Required fields are marked *

Perspectives of a Passionate Marketer

Stay uP-dated


Books that InsPired me

The Power of Moments: Why Certain Experiences Have Extraordinary Impact
Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits
Marketing 4.0: Moving from Traditional to Digital
Body the Greatest Gadget
Social Media Tips and Tricks
The CEO Factory: Management Lessons from Hindustan Unilever
Don't Reply All: 18 Email Tactics That Help You Write Better Emails and Improve Communication with Your Team
Indistractable: How to Control Your Attention and Choose Your Life
The Monkey Theory: Conquer Your Mental Chatter
Bad Blood: Secrets and Lies in a Silicon Valley Startup
Everyday People: Tales of people you know
Sinbad The Sailor' Story: Story Of Eklavya
Don't Startup : What No One Tells You about Starting Your Own Business
Canon DSLRs For Beginners
Early Indians: The Story of Our Ancestors and Where We Came From
How Brands Grow: What Marketers Don't Know

Puru Gupta's favorite books »

2020 Reading Challenge

2020 Reading Challenge
Puru has read 14 books toward his goal of 50 books.