For instance, this photograph might look like a baby crying and tired, or the pic below might seem to be two cute twins posing for a photograph, with sheer innocence…
But an advertiser’s mind doesnt stop there….he connects these emotions to his intended communication and gets a campaign out of it – and in a fantastic combinaton of emotions and brand values – he gets his point across.. Things which we, as normal individuals, would experience and interpret in isolation, but do not connect them – he forms that connection….
Call it presence of mind or out-of-the box thinking, but have a look at the emotions expressed, or expressions in the photographs – most of them would seem to be familiar to us…but how many times would we relate or interpret them in the manner they have been expressed here….
Think about it…[Sources: Twin Brothers Panadol, Colin Glass Cleaner]