This simple ad highlights the source, as well as the target markets in this print piece. As mentioned at Adland, Coir is made from coconuts and is used in the making of floor mats and doormats, brushes, mattresses, etc. Therefore, the copy “Taking Coir across the world” holds relevance to the products offered by the company.
In marketing terms, it is a smart application of Gestalt psychology, wherein the consumer would follow the “Closure” principle of perceptual organization, and take the coconut as the world, and perceive it to be closed like the globe. It is simply the stimulus created by the patterns of the continents drawn, which leads to filling the so-called gaps drawing analogy between the coconut and the earth..
* Why supposedly – because there is no mention of the channels offered by the company, and the possibility of bulk-breaking and direct customer orders. As of now, B2B is based on what has been commented at Adland and a simplistic assumption that the company is primarily operating in the export market.