Read between the Ps
Defining Marketing as 4Ps, 7Ps or any number of Ps is a numerical art – is there more than what seems to be oversimplified into Ps? Explore the 'patterns' around us…some call it marketing as well!
Campaigns for Homeless Children – The Social Way…
A thought provoking campaign by Everest Y&R was executed in Mumbai in some food outlets. Termed “tent-card”, the ambient entails a child sitting inside the menu card kept on tables, and reads “Over two lakh children live in places you can never imagine.“
A brief provided on the ambient…
“A cutout of homeless kid was hidden inside tent-cards kept on coffee tables. Since the menu is printed on these tent cards, many people who casually lifted these tent cards were shocked to find a kid inside. Not only did it catch people unaware, but evoked immediate empathy towards the children living in such condition. As the result, from the 54 outlets where the activity was carried out, we collected over two lakh rupees within just over six weeks. The willingness of people to contribute has encouraged us to replicate these activities in other cities as well.”
[via Billboardom and Jennywhx]
Some other campaigns in the print media (magazines) on Homeless Children – wherein the environment change for children is presented by flipping the magazine pages…Have a look..
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Ruth
http://besttoddler.com