Site Loader
A new campaign by Career Builder makes people introspect and find out how they would look if they stick to their current jobs…

Called “Age-o-matic”, the campaign requires one to upload his/her photograph, and answer a few questions about the work culture a person has. Based on that, a “scientific” evaluation results in your modified photo – 50 years down the line – this is how you are going to look….

Incidentally, none of the photographs are really encouraging – so no matter what you do and where you land up, the truth of the matter is …you WILL grow old!!

Now that most of the people around me are making career choices and moves, this would be an appropriate place to check what you are in for. And if it isn’t that pleasing (just like it wasn’t for me – as is evident in my predicted photograph), well, maybe you could try and stay optimistic!! 😉

On a serious note, the campaign communicates through the humor line the importance of work pressure and culture on your personal life – and this is where this campaign sort of reiterates the relevance of “work life balance”….

The question any marketer would ask is – “Would this campaign route traffic to the job search website?” or “Would people get motivated and look for newer jobs?

According to me, it is unlikely that such a conversion would be possible. It simply seems to be a PR exercise, to ensure recall value during job search. The campaign is a way for people to laugh at themselves, and “objectively mock” at their current jobs. However, there might be some who would want to visit the website and browse through the offerings presented – thus, at least the hits and click-throughs are ensured.

Also, the campaign is not sustainable as a high involvement one. It does entail one time involvement through going through options and working out on the alternatives of your looks – but if one has to visit the website again and again – seems to be unlikely at this stage to me. Nonetheless, can wait and watch how it figures out in hit rates.

You never know – some people might think their looks would change once they get a job from ….unless, of course, they visit the age-o-matic page once again!! 😉

[via Adverblog]

One Reply to “Getting Older quickly in your Current Job? Test it now!”

Leave a Reply

Your email address will not be published. Required fields are marked *

Perspectives of a Passionate Marketer

Stay uP-dated


Books that InsPired me

The Power of Moments: Why Certain Experiences Have Extraordinary Impact
Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits
Marketing 4.0: Moving from Traditional to Digital
Body the Greatest Gadget
Social Media Tips and Tricks
The CEO Factory: Management Lessons from Hindustan Unilever
Don't Reply All: 18 Email Tactics That Help You Write Better Emails and Improve Communication with Your Team
Indistractable: How to Control Your Attention and Choose Your Life
The Monkey Theory: Conquer Your Mental Chatter
Bad Blood: Secrets and Lies in a Silicon Valley Startup
Everyday People: Tales of people you know
Sinbad The Sailor' Story: Story Of Eklavya
Don't Startup : What No One Tells You about Starting Your Own Business
Canon DSLRs For Beginners
Early Indians: The Story of Our Ancestors and Where We Came From
How Brands Grow: What Marketers Don't Know

Puru Gupta's favorite books »

2020 Reading Challenge

2020 Reading Challenge
Puru has read 14 books toward his goal of 50 books.