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McDonalds in the Newspapers…

Can you think of creative ways of “packaging” the news items and the way they are presented, for a campaign? Am sure if you are hungry, you would have imagined what these campaigns have presented…columns seem like finger chips and paragraphs seem like cheese! Have a look at a recent campaign for McDonalds in some Canadian Newspaper [via Coloribus] Previous Campaigns on McDonalds discussed here:Sundial CampaignRice BurgersCompetitor Campaigns for McDs

Campaigns for Homeless Children – The Social Way…

I have earlier discussed campaigns on children – either to push them out of begging or on Child Labor. Here are some more campaigns on homeless kids..A thought provoking campaign by Everest Y&R was executed in Mumbai in some food outlets. Termed “tent-card”, the ambient entails a child sitting inside the menu card kept on tables, and reads “Over two lakh children live in places you can never imagine.“ A brief provided on the ambient……

Getting Older quickly in your Current Job? Test it now!

A new campaign by Career Builder makes people introspect and find out how they would look if they stick to their current jobs… Called “Age-o-matic”, the campaign requires one to upload his/her photograph, and answer a few questions about the work culture a person has. Based on that, a “scientific” evaluation results in your modified photo – 50 years down the line – this is how you are going to look…. Incidentally, none of the…

Perspectives of a Passionate Marketer

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Books that InsPired me

The Power of Moments: Why Certain Experiences Have Extraordinary Impact
Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits
Marketing 4.0: Moving from Traditional to Digital
Body the Greatest Gadget
Social Media Tips and Tricks
The CEO Factory: Management Lessons from Hindustan Unilever
Don't Reply All: 18 Email Tactics That Help You Write Better Emails and Improve Communication with Your Team
Indistractable: How to Control Your Attention and Choose Your Life
The Monkey Theory: Conquer Your Mental Chatter
Bad Blood: Secrets and Lies in a Silicon Valley Startup
Everyday People: Tales of people you know
Sinbad The Sailor' Story: Story Of Eklavya
Don't Startup : What No One Tells You about Starting Your Own Business
Canon DSLRs For Beginners
Early Indians: The Story of Our Ancestors and Where We Came From
How Brands Grow: What Marketers Don't Know

Puru Gupta's favorite books »

2020 Reading Challenge

2020 Reading Challenge
Puru has read 14 books toward his goal of 50 books.