Having said that, another component of Marketing is being exercised on Restrooms now – From Advertising, Marketers have moved on to Branding of Restrooms. Have a look –
Naturally, it is to enhance visibility of its “Charmin” Brand of toilet paper. According to an Audio Report from New York Times consumers are being cheered by employees singing and dancing with the music and telling you to go to the bathrooms!
Call it Experiential Marketing or Sensory Branding (music being played inside the restrooms), advertisers sure are moving from Billboards to branding at the Times Square – one step closer to the consumer.
Am sure if not P&G, Dabur or HLL might soon be moving in that space as well! Will wait and watch….
Till that time, one can comfortably visit the “Comfort Station” to get some comfort….. 😉
[Charmin – via New York Times]