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Ad Age – Wal-Mart Looks to Refurbish Image With Political-Style Ads

A New Ad Campaign by Wal-mart, covering the benefits it creates in the society, for the society…through jobs, savings, charity,etc. Pretty well analyzed by Adage in their Campaign Review (Click the pic to watch the Ad) The video is also available at YouTube, but is surely worth a watch, especially for people who have been following the latest concerns on Wal-mart and its policies.

Sao Paulo (Brazil): Spread the Message… but not Outside!

Its not uncommon these days to imagine a city, which appears to be “young and hep” with an open mindset reflected in the Advertising Media, yet hosting a community grappling with high rates of maternal mortality and lack of awareness on women’s rights! When it comes to South America’s largest and most prosperous country, Brazil is no exception to this. On one hand, the city government of Sao Paulo banned any public display of Billboards…

Deceptive Marketing … Marketing in 2010?

What happens when Marketers overuse their understanding of the Ps of Marketing and give importance to an altogether redefined set of Ps – Perception, Promises, Packaging and Pills? Sometimes, when Marketers are too much focused on the topline, they tend to overpromise and underdeliver, .. That’s when the black side of Marketing, termed as “Deceptive Marketing” evolves.. And this is exactly when a regulatory mechanism is required to stop them and tell them to introspect…

No time to Rest in the Rest Rooms…..for Marketers!

Restroom Advertising is nothing new, not even at this blog – Have talked about Restrooms (the Advertising part!) before also, be it Guerillas in Restrooms or LCD Ads and posters inside public bathrooms – Marketers do not want to miss out on this integral space of consumer’s space. Having said that, another component of Marketing is being exercised on Restrooms now – From Advertising, Marketers have moved on to Branding of Restrooms. Have a look…

Wal-mart Girls – Promoting the Promoters..

Long back, I had written a new and innovative ways of marketing music – through innovation in the distribution channel and creativity in branding. That time it was Putamayo, this time it is Miramonte Records… If Putamayo tried playing its world music in the retail outlets and restaurants, another music company, Miramonte Records, is trying newer ways to promote country music – by creating music and promoting those who would promote that very music! Specifically,…

Welcome, 2007!

Welcome, 2007! Its been a long wait… Finally, you have arrived!Looking forward to an exciting time with you over the next one year…

Perspectives of a Passionate Marketer

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Books that InsPired me

The Power of Moments: Why Certain Experiences Have Extraordinary Impact
Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits
Marketing 4.0: Moving from Traditional to Digital
Body the Greatest Gadget
Social Media Tips and Tricks
The CEO Factory: Management Lessons from Hindustan Unilever
Don't Reply All: 18 Email Tactics That Help You Write Better Emails and Improve Communication with Your Team
Indistractable: How to Control Your Attention and Choose Your Life
The Monkey Theory: Conquer Your Mental Chatter
Bad Blood: Secrets and Lies in a Silicon Valley Startup
Everyday People: Tales of people you know
Sinbad The Sailor' Story: Story Of Eklavya
Don't Startup : What No One Tells You about Starting Your Own Business
Canon DSLRs For Beginners
Early Indians: The Story of Our Ancestors and Where We Came From
How Brands Grow: What Marketers Don't Know

Puru Gupta's favorite books »

2020 Reading Challenge

2020 Reading Challenge
Puru has read 14 books toward his goal of 50 books.