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Banner Ads – Can’t Stop Clickin’em..

Another 45-day hiatus… No reasons and no explanations. Priorities entailed a different orientation. Period. However, passion overwrites priorities once again, and here I am, working on another aspect of Marketing… Before I talk on something on Marketing per se, just noticed this wonderful set of Banners, at one of my favorite Banner-ads’ site – Banner Blog – Excellent compilation of Banner Ads across the globe – a must see for anyone who can appreciate creativity……

Is your share price increasing? Maybe it’s because your CEO blogs!

Most of us would have felt most of the time that though we have the minimum possible free time with the maximum possible work, our CEO is the person who has the maximum possible free time with the minimum possible work. And that minimum possible work is also passed on in the least possible time! Well, for those of you who are humming with a nod in agreement, here is something that should keep him…

Ad Age Power 150 – Best Marketing Blogs

Recently came across the Power 150 list from Adage – Some of the Best Marketing Blogs in the world An excellent compilation by Todd Andrlik, listing down 393 top blogs of passionate marketers – something that I would keenly study, over the next few months. If you are a window-blogger and prefer to blog-browse rather than blog, this is the list you should start with!

Interactive Shopping for Kids: Make a Bear – Take the Bear (India)

Indian consumers are quickly moving out of the “neighborhood kirana-stores” mindset and getting acculturated to organized shopping malls. Be it the product availability, the experience, the ambience or simply, the lure of an air-conditioned hang-out place – consumers no longer want to spend time outside under the sun or shopping in sweaty shops! Talking of shopping malls – malls in India have evolved and are no longer just a shopping destination, but thanks to Martin…

The Art of Creativity – Applied in Advertising (Brazil)

Found this nice piece of creativity at advertising for peanuts. A fine example of how simple concepts of design can communicate a strong social message. Made for CVV (Suicide Prevention Center) by Leo Burnett, Sao Paulo (Brazil), the campaign symbolizes how the best person to help you in your times of trouble is you yourself. Hence, the campaign “Help Yourself” Incidentally, found an interesting blog, Mer-chan, whose author, Katy, had identified a similar design piece…

One for the Smiles…

Caution: Even though it may seem to have, and may provide additional incentives for window-blog-visitors, this post does not contain any Adult content. Have been watching some advertisements at YouTube lately. Out of the 50-odd I scanned through today, these are the best 10-minutes spent presented here.. What’s common in all this pieces? Each of them ensures high recall value and strong humor association. However, what remains to be seen is, as I keep reiterating…

“Walking Dead” Customers – Recall or Abort?

Guess the seemingly consistently inconsistent behavior of irregular blogging has been all the more apparent, and it has more or less been a norm for me to start my entry with this comment. Though I have been rationalizing this for some time now, I seem to have run out of reasons now…..traveling, work pressure, partying, net connection….anything else? Nonetheless, I am glad that finally, something goes out at this place once again….and hopefully this one…

Did you check your parking area?

Boredstop had a nice billboard published sometime back. A strong way to communicate the “risks” involved in your life…..for Nationwide Insurance. Located in the north side of the Atlas Building in downtown Columbus Ohio, this billboard seems to be doing more rounds online than it would have attracted offline. Great execution – Just that one needs to see all the 3 billboards at the same time, and of course, in the right sequence! Incidentally, a…

All you need is “Luvs” – but All you get is Controversy!

How many times have you hummed a tune, which you really liked, only to realize that it featured in one of the recent Ads you saw? How many times have you seen a product in a store, and suddenly remembered the cute song that plays in its Advertisement? How many times have you purchased a product, only because you remember its ad on the TV/radio, and believe in the promises it has made? Such is…

The Advertiser and the Consumer – Breaking up!

How would you describe the relationship between Advertiser and the Consumer? A romantic couple flirting with each other or an irritated couple not getting along at all, ready to separate.. A recent campaign on this “Break up” personifies this very relationship, and wonderfully articulates the differences cropping between them. Have a look .. So, what exactly is the issue? – Agencies don’t realize that there is a problem and consumers don’t think that there is…

Consumer Education for Brand Engagement: Context without Content?

I have earlier discussed about Engagement marketing and Media Engagement in detail. Another facet of Engagement Marketing is Brand Engagement, which I briefly mentioned earlier. Just to recap, Brand Engagement is the last step of Engagement Marketing (From Media Engagement to Ad Engagement to Engagement Marketing to finally, Brand Engagement). It ensures sustainability and loyalty towards the advertised Brand. This happens when the messages and experiences blend into a combination culminating into a strong association…

Error 404! Cannot find server..er..Consumer!

If you want to connect to your consumer, you need to talk to them in their language, using the tools they use, the forums they visit and communicate your differentiating point where it hits the most to them – in their own conditioned environment. Thanks to Martina (Rocco Stallvord, actually), I could identify yet another conditioned view that we come across more than a few times daily – Error 404 – Cannot find server! Basically,…

Tomato Juice in Margarita? Using B2C learnings in B2B space

Jason, from Centric, a media agency, had given an interesting perspective on the essentials of B2B branding, and certain misconceptions that marketers have, with regards to the techniques that qualify as B2B. In his post,The Key Failure of B2B Branding, Jason believes that most of the marketers consider B2B as a microcosm of B2C branding, and attempt to incorporate B2C marketing components in the B2B space, too. His innuendoes on how consumer marketers, specifically, Procter…

Time-management technique for Workaholics: Podcasts and Vodcasts

The latest edition of Harvard Business Review (June 2007) has a small note on how employees can leverage technology to learn and revisit their company details and how companies, in turn, can leverage the same technology for internal branding. The article, Employees get an Earful, by Anders Gronstedt, talks about how employees, particularly salesmen, can either listen to podcasts or watch vodcasts (video podcasts) to get latest updates on their company, just before their meetings…

Fond of collecting Shells? – Think about the snails first!

A powerful & provocative ad that reflects upon the condition of the refugees, who are forced out of their homes. According to Spluch, The United Nations refugee agency is running a provocative international advertising campaign that employs shock tactics to raise awareness about its work and drum up public support for those who have been forced to flee their homes. The pro bono TV campaign, launched in Canada earlier this month and also running in…

Long-term Marketing – Not a Quick Fix..

Found an interesting perspective on what should marketers looking for a long-term marketing career invest in, to ensure that their businesses are sustainable and successful. John Jantsch, author of Duct Tape Marketing, recommends 3 imperatives for Long-term marketing – the 3 essential marketing practices required for producing results – the 3 Cs: Content, Connection and Community. Content – self-growth and increasing self-worth and market credibility. This could be done through blogs, white papers, workshops, articles,…

Geo TV (Pakistan): Innocence under fire!

Found this creative at Brand Synario – a Pakistan-based advertising website. I have rarely come across ads produced in that region, and this one gives a fine sample of the level of creativity presented there. A nice piece for Geo TV, “Innocence under fire!” or “Jeeyo or jeene do” campaign that summarizes the kind of news being produced in the region these days. Through this campaign, it attempts to send out a social message to…

In-store Marketing Tactics – Simulation for Consumers, Stimulation for Marketers..

With the changing behavior of the consumers, and newer channels evolving, companies are fighting for consumer mindspace. More than that, and a step before, in fact, is the battle for catching attention and a portion of the eye span of the consumers – of getting attention towards your products, out of the clutter of consumer goods shelved along with you! This is the reason most companies use tactical measures at the final touch point –…

Remember – You’re in charge..

Found a nice piece of Ad on this week’s Best Ads for Remember Credit Card. A nice creative, that connects to a unique subtle thought pattern of each one of us – the impulses within us that are beyond the zone of “Acceptability” and stay within our heads only! Picture this – (read it slowly)…“Its not just you – we all have the most bizarre thoughts and impulses constantly flowing through our heads that might…

Epica 2006 Gold: The Coke Side of Life

Last year, the agency won the Grand Prix at Cannes for their “Honda Grr” Commercial. This year, they have won the 2006 film Epica d’or Award, for their Coca-Cola “Happiness Factory” commercial. Wieden & Kennedy has sort of commanded the advertising through their innovative concepts, and creative animation. Though the diesel engines have been replaced with the Coke bottle this year, the entire advertisement has been conceptualized quite well, and engages the viewer in the…

The Economist: A mind expanding substance?

I had earlier posted a collated list of the Economist Ads that appeared around 18 months back. To add to that, found this interesting ambient piece (below) sometime back. Another Ad (right) won the Epica Silver last year in the print category. Wonderful concepts….takes a bit of thinking to understand, though 🙂[via Ads of the World and Epica Awards]

Procter & Gamble – From Conventional Media to “Targeted Scale”

A recent article in Adage, P&G Primes Its Pinpoint Marketing discusses how the world’s largest consumer goods marketer has plans to re-orient its marketing investments, and wants to move closer to the consumers through Relationship Marketing. In this article, Elva Lewis, Associate Director, P&G North America Corporate Marketing, provided some key insights into the marketing efforts planned by the world’s biggest advertiser next fiscal year. P&G attempts to move from traditional media to direct marketing,…

Air Pollution – the invisible Killer!

Thanks to Adcritic’s latest print issue, found a unique competition aimed at creating something for the environment – One Show College Competition, organized for the Natural Resources Defense Council (NRDC), announced its winners for 2007. The theme was “Another way to save the world” and asked the entrants to focus on global warming and clean energy; toxic chemicals and human health; and protection of the oceans. The Gold Pencil winner in the Innovative Marketing category…

Hubba Bubba (Australia) – For Blowers

Found these nice creative pieces at Ads of the world, for another offering from Wrigley’s – “Hubba Bubba” The tagline reads “For Blowers, Hubba Bubba”Made by Wrigley Jr. Company in 1979 in the US, Hubba Bubba has been positioned primarily as a bubble blowing gum. Since the gum was less sticky, these bubbles were easier to peel from the skin after they burst…a scientific explanation to the pranks intended indirectly hinted at.. As is evident,…


Perspectives of a Passionate Marketer

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Books that InsPired me

The Power of Moments: Why Certain Experiences Have Extraordinary Impact
Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits
Marketing 4.0: Moving from Traditional to Digital
Body the Greatest Gadget
Social Media Tips and Tricks
The CEO Factory: Management Lessons from Hindustan Unilever
Don't Reply All: 18 Email Tactics That Help You Write Better Emails and Improve Communication with Your Team
Indistractable: How to Control Your Attention and Choose Your Life
The Monkey Theory: Conquer Your Mental Chatter
Bad Blood: Secrets and Lies in a Silicon Valley Startup
Everyday People: Tales of people you know
Sinbad The Sailor' Story: Story Of Eklavya
CRACKING THE CODE:MY JOURNEY IN BOLLYWOOD
Don't Startup : What No One Tells You about Starting Your Own Business
Canon DSLRs For Beginners
Rework
Early Indians: The Story of Our Ancestors and Where We Came From
How Brands Grow: What Marketers Don't Know


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2020 Reading Challenge

2020 Reading Challenge
Puru has read 14 books toward his goal of 50 books.
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