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The Thinkers50 – An Elite Club…

Have been consistently inconsistent in blogging for while now; Would it would take a New year’s Resolution for me to be back to this forum again? Maybe…Maybe not. A bit of extra time would be just fine :). Guess, this is where most of the blogs lead to. Too much of thought and too much of dreaming. But little on execution. Incidentally, this place will NOT be like most of the blogs, and I am…

Keeperless Shops in Rural India – Still workable?

If someone told you to keep a vegetable shop open 24 by 7 next to the busy bypass roads of Delhi, without a soul to guard it, and a tray kept for collections, even having change inside for the convenience of the customers, would you be interested? 🙂 In all probability, you would mock at the idea itself or discard it as pure rubbish! Well, Delhi might be an extreme case, but most parts of…

Want to be a millionaire in Arizona? Simply vote!

Was browsing through New York Times, when an article struck me – a new way to get voters to vote – by offering them incentives! According to the article, votes are being promoted as “lottery tickets” in Arizona, wherein a voter could win a million dollars by voting. They would be given ballot-cum-lottery tickets, which would be used for lottery post-elections. One lucky winner would get a million dollars, and many others would get 1000…

Lebanon – Advertising against Sectarianism – through Sectarianism!

Could you think of resolving the sectarian divide between Hindus and Muslims during partition in India through media? Could you make people conscious of the implications of the divide and the rationality behind it?Unfortunately, that did not happen… Probably, the awareness levels were never there…. probably, the resources were never there… or worst, probably the will was never there. But, if anyone believed that advertising is not a solution to religious conflicts and is ineffective,…

Where’s the Consumer? There’s a Consumer!

“Then, a consumer wonders…. Is there is any place where I would not be noticed?? “Advertisers are no longer satisfied with the media they have for Ad exposures – the traditional media is history. Outdoor media is no longer restricted to billboards and road signs. Globally, the trend is changing.A few examples.. In Shanghai, China, a giant ship carrying an LED advertising board patrols the Huangpu River in Shanghai. According to a news item, “the…

The 21st century woman – No Strings attached!

Been ages since I wrote something. Something or the other kept me occupied. Am sure generations of blog-tourists would have come and gone. Though I have enough to self-justify for this absence, there’s no point in harping over it since it seems to be irrelevant and out of context at the place!A few days back, I came across an interesting piece in Pune Times that covered a rising trend – a trend that has entailed…

Perspectives of a Passionate Marketer

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Books that InsPired me

The Power of Moments: Why Certain Experiences Have Extraordinary Impact
Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits
Marketing 4.0: Moving from Traditional to Digital
Body the Greatest Gadget
Social Media Tips and Tricks
The CEO Factory: Management Lessons from Hindustan Unilever
Don't Reply All: 18 Email Tactics That Help You Write Better Emails and Improve Communication with Your Team
Indistractable: How to Control Your Attention and Choose Your Life
The Monkey Theory: Conquer Your Mental Chatter
Bad Blood: Secrets and Lies in a Silicon Valley Startup
Everyday People: Tales of people you know
Sinbad The Sailor' Story: Story Of Eklavya
Don't Startup : What No One Tells You about Starting Your Own Business
Canon DSLRs For Beginners
Early Indians: The Story of Our Ancestors and Where We Came From
How Brands Grow: What Marketers Don't Know

Puru Gupta's favorite books »

2020 Reading Challenge

2020 Reading Challenge
Puru has read 14 books toward his goal of 50 books.