Last year, I had discussed “Brand Gandhi” and how he has been instrumental in endorsing brands. Elevated to Celebrity status, the use of his name and stature has been instrumental in attaching credibility to a lot of companies.
Taking it forward, I intend to discuss one such illustration which highlights incorrect use of “Brand Gandhi”. How ethnic differences impact marketing and what are the implications? Wait for the next entry.
Incidentally, there is an entire generation of people (mostly Europeans and Africans) who know him as “Ghandi” and not the actual “Gandhi“. Am clueless about the origin of this word, but some portion of the literature I found on the Internet has consistently misspelt the name!