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Bagvertising: Handling your Targeted Marketing Campaign

Proliferation of Media channels has entailed a decline in the effectiveness of existing traditional channels. Measurement of the efficacy of the traditional media is no longer treated with enthusiasm by the industry professionals and new requirements and expectations are emerging for innovation, insight, experimentation, and measurable returns. According to a report by Boston Consulting Group, titled “Darwin Pays a Visit to Advertising” – Opportunities for Action in Consumer Markets Marketers have moved beyond the “Mass…

Guerillas with a sense of Humor..

Some creatives invoke a thought process, others simply make you smile…Found some of these creatives at Arvind’s Blog Though some of them may be tagged as “cheap humor“, they do make you laugh. And yes, you need a bent of mind for this kind of stuff to understand these as well…;) The Campaigns are:– Zandu Ads created by TBWA India “Dont Sneeze”– Mini Guerilla in the Urinal “Test your handling Skills”– The “It can happen…

Social Marketing – Moving Beyond the Ps and the Role of Advertising

Clara Jacob and Nedra Kline Weinreich discuss at their respective blogs (Post Haste and Spare Change respectively) about the role of advertising in Social Marketing. Through their insightful thoughts, there is definite take-away for marketers on the role of advertising (which is evolving into new media like mass mailings, media events and community outreach, apart from the traditional ones like public service announcements and billboards) in social marketing and how it can be leveraged to…

Next target of In-store Advertising: Conveyor Belts

Advertising has no limits and boundaries, but of late, Advertisers have confined it to the retail stores only. Their latest target is the conveyor belts at the point-of-sale, being used as another advertising medium. The opportunity was identified by Frank Cox, president-CEO of EnVision Marketing Group, which has patented the system to print digital, photo-quality ads directly on conveyor belts. According to him,”With a store with eight to 10 checkout lanes, you’re talking about 100…


Perspectives of a Passionate Marketer

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Books that InsPired me

The Power of Moments: Why Certain Experiences Have Extraordinary Impact
Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits
Marketing 4.0: Moving from Traditional to Digital
Body the Greatest Gadget
Social Media Tips and Tricks
The CEO Factory: Management Lessons from Hindustan Unilever
Don't Reply All: 18 Email Tactics That Help You Write Better Emails and Improve Communication with Your Team
Indistractable: How to Control Your Attention and Choose Your Life
The Monkey Theory: Conquer Your Mental Chatter
Bad Blood: Secrets and Lies in a Silicon Valley Startup
Everyday People: Tales of people you know
Sinbad The Sailor' Story: Story Of Eklavya
CRACKING THE CODE:MY JOURNEY IN BOLLYWOOD
Don't Startup : What No One Tells You about Starting Your Own Business
Canon DSLRs For Beginners
Rework
Early Indians: The Story of Our Ancestors and Where We Came From
How Brands Grow: What Marketers Don't Know


Puru Gupta's favorite books »

2020 Reading Challenge

2020 Reading Challenge
Puru has read 14 books toward his goal of 50 books.
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