Site Loader
I had spoken about Eggvertising a couple of months back, and am back with the eggs again.
Eggs aren’t my favorite blogging topic, but when they are given much more attention than “eggs” are supposed to be given, you really cannot avoid it, can you?

It seems quite funny when you read about an entire nation admitting that it cannot boil an egg – to what degree, how much and for how long…! And yes, it is not a metaphor we are talking about….we ARE in the literal world!

The British Egg Information Service, after repeatedly answering queries (supposedly on how much an egg should be boiled) has come up with a solution…a self-timed egg stamped with a special thermochromatic logo that becomes visible when the egg is ready.

When a whistle can be used to indicate when the rice has been cooked in a pressure cooker, a tag can definitely be used to indicate when the eggs have been boiled as well. According to Times Online, the self-timing egg is imbued with the powers of heat-sensitive invisible ink that turns black the minute that it is ready.

The eggs would come in 3 varieties – Soft, medium and hard-boiled. Customers would need to buy the type they want beforehand. As mentioned in Techeblog, you have to buy the kind you want or else the ink is useless. It isn’t a three-in-one egg.

I am not sure how to react to such an initiative, but I really liked a comment made by David Ponce at Ohgizmo
“You know that mankind has reached either a new height of sophistication, or a new low of stupidity when it feels the need to manufacture food that tells it when it’s cooked.”

Innovation and technology sometimes have a funny way of reaching you. Though this seems to be a new and interesting concept, but how much it would be accepted by the markets remains to be seen. More so, if this ticks with the consumers, “eggs” are not the only products where this can be applied. You could tag the vegetables, pizzas, pulses and even meat for various indicators. Jason from Gizmodo proposes extending this logic to Steak as well. “They should really put this into other foods, like steak. Maybe they could display “WELL DONE” or “MEDIUM RARE” in big black letters when the meat reaches the right temperature.” Nice idea!

The eggs would be introduced in the supermarkets to start with, though likely only in Britain.

Leave a Reply

Your email address will not be published. Required fields are marked *

Perspectives of a Passionate Marketer

Stay uP-dated


Books that InsPired me

The Power of Moments: Why Certain Experiences Have Extraordinary Impact
Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits
Marketing 4.0: Moving from Traditional to Digital
Body the Greatest Gadget
Social Media Tips and Tricks
The CEO Factory: Management Lessons from Hindustan Unilever
Don't Reply All: 18 Email Tactics That Help You Write Better Emails and Improve Communication with Your Team
Indistractable: How to Control Your Attention and Choose Your Life
The Monkey Theory: Conquer Your Mental Chatter
Bad Blood: Secrets and Lies in a Silicon Valley Startup
Everyday People: Tales of people you know
Sinbad The Sailor' Story: Story Of Eklavya
Don't Startup : What No One Tells You about Starting Your Own Business
Canon DSLRs For Beginners
Early Indians: The Story of Our Ancestors and Where We Came From
How Brands Grow: What Marketers Don't Know

Puru Gupta's favorite books »

2020 Reading Challenge

2020 Reading Challenge
Puru has read 14 books toward his goal of 50 books.