Read between the Ps
Defining Marketing as 4Ps, 7Ps or any number of Ps is a numerical art – is there more than what seems to be oversimplified into Ps? Explore the 'patterns' around us…some call it marketing as well!
Campaigns “in the air”…
Found really innovative campaigns at the Billboardrom
One of them uses the aircraft seat pretty creatively (till now, I have only seen the headrests being used creatively) with the laptop right in front of you. An excellent BTL campaign indeed! The brand being advertised is a Brazilian Computer Manufacturer – Itautec [Source: Coloribus via Billboardom]
One of them uses the aircraft seat pretty creatively (till now, I have only seen the headrests being used creatively) with the laptop right in front of you. An excellent BTL campaign indeed! The brand being advertised is a Brazilian Computer Manufacturer – Itautec [Source: Coloribus via Billboardom]
The second one converts the supports inside airport shutters to watches. You need to see the campaign to understand the execution. Good thinking!
The brand being advertised is IWC Watches.
[Source: Frederik Samuel via Billboardom]
The brand being advertised is IWC Watches.
[Source: Frederik Samuel via Billboardom]