Campaigns “in the air”…

Puru Gupta
Found really innovative campaigns at the Billboardrom
One of them uses the aircraft seat pretty creatively (till now, I have only seen the headrests being used creatively) with the laptop right in front of you. An excellent BTL campaign indeed! The brand being advertised is a Brazilian Computer Manufacturer – Itautec [Source: Coloribus via Billboardom]

The second one converts the supports inside airport shutters to watches. You need to see the campaign to understand the execution. Good thinking!
The brand being advertised is IWC Watches.
[Source: Frederik Samuel via Billboardom]

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