Though I am not in complete agreement with relating new markets to Battlefields, and marketing as “attacking” and “warfare”, one can still identify the key elements of strategizing to be kept in mind, while venturing into a new market, from the article.
Right from considering the work force to doing the ground work, understanding the competitor and its market perception to forming alliances, the author has perfectly aligned a marketer’s strategic planning to that of a Military leader. An interesting read for sure!
Not only is it necessary to have a comprehensive plan and an aggressive execution, but it is equally critical to communicate the “perception of execution” in the market, something most marketers & potential ones (like me!) understand only on the field !