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Wayne E Pollard, at CMO Magazine, has wonderfully articulated the learnings for Marketers from the chapters of history – from the strategies and planning of Military leader Hannibal Barca, when he attacked Rome between 218 B.C. and 202 B.C.
Though I am not in complete agreement with relating new markets to Battlefields, and marketing as “attacking” and “warfare”, one can still identify the key elements of strategizing to be kept in mind, while venturing into a new market, from the article.
Right from considering the work force to doing the ground work, understanding the competitor and its market perception to forming alliances, the author has perfectly aligned a marketer’s strategic planning to that of a Military leader. An interesting read for sure!
Some of the basic pointers that one should definitely keep in mind are that Marketers need to be aggressive enough before entering the market. This aggression needs to be complemented with dynamism and adeptness to handle the market conditions. Not to forget the ability to customize your offerings and being receptive to the customer feedback as well.
Not only is it necessary to have a comprehensive plan and an aggressive execution, but it is equally critical to communicate the “perception of execution” in the market, something most marketers & potential ones (like me!) understand only on the field !

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Books that InsPired me

The Power of Moments: Why Certain Experiences Have Extraordinary Impact
Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits
Marketing 4.0: Moving from Traditional to Digital
Body the Greatest Gadget
Social Media Tips and Tricks
The CEO Factory: Management Lessons from Hindustan Unilever
Don't Reply All: 18 Email Tactics That Help You Write Better Emails and Improve Communication with Your Team
Indistractable: How to Control Your Attention and Choose Your Life
The Monkey Theory: Conquer Your Mental Chatter
Bad Blood: Secrets and Lies in a Silicon Valley Startup
Everyday People: Tales of people you know
Sinbad The Sailor' Story: Story Of Eklavya
Don't Startup : What No One Tells You about Starting Your Own Business
Canon DSLRs For Beginners
Early Indians: The Story of Our Ancestors and Where We Came From
How Brands Grow: What Marketers Don't Know

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2020 Reading Challenge

2020 Reading Challenge
Puru has read 14 books toward his goal of 50 books.