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Chill out… ‘Juicy’ Wars Ahead!

Talking of Warfare, marketers in India are predicting that the price wars would move from the cola battlefield to another one …the Battlefield of Fruit and Fruit-based juices – a nascent market which is emerging as one of the most promising markets of the country, and an equally challenging one..!! Have talked a lot about health-conscious Indian consumers and marketable elements for them; right from Fitness centers to fairness creams, from Skin healers to healthy…

Marketing Strategy – The “Hannibal” Way

Wayne E Pollard, at CMO Magazine, has wonderfully articulated the learnings for Marketers from the chapters of history – from the strategies and planning of Military leader Hannibal Barca, when he attacked Rome between 218 B.C. and 202 B.C.Though I am not in complete agreement with relating new markets to Battlefields, and marketing as “attacking” and “warfare”, one can still identify the key elements of strategizing to be kept in mind, while venturing into a…

Folger’s Coffee, Manhole Covers and New York..

Folger’s coffee has another medium of advertising in New York City – Manholes!Printed on Vinyl and steam coming out of it, the tagline reads “Hey the City never Sleeps. Wake up”[via Coloribus] A nice comment was given by David Kiley in “Brand New Day” blog of Businessweek.He has commented on the display with a realistic perspective of the “manhole cover” – though the picture hits the taste buds sensing a hot cup of steaming soothing…

“Heavy Weight” Billboards….Literally!

I had earlier spoken about Fitness centres using innovative application of traditional media – Billboards. That time, it was about Silberman Fitness Centre. Have a look at 2 more billboards, reinforcing the flexibility this medium offers. Great creatives indeed. (Thanks to Ilya – Billboardroom!) What is the key to marketing this service of Fitness and weight control? In both the billboards, attention is grabbed by building around the same concept – a fat man deforming…


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Books that InsPired me

The Power of Moments: Why Certain Experiences Have Extraordinary Impact
Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits
Marketing 4.0: Moving from Traditional to Digital
Body the Greatest Gadget
Social Media Tips and Tricks
The CEO Factory: Management Lessons from Hindustan Unilever
Don't Reply All: 18 Email Tactics That Help You Write Better Emails and Improve Communication with Your Team
Indistractable: How to Control Your Attention and Choose Your Life
The Monkey Theory: Conquer Your Mental Chatter
Bad Blood: Secrets and Lies in a Silicon Valley Startup
Everyday People: Tales of people you know
Sinbad The Sailor' Story: Story Of Eklavya
CRACKING THE CODE:MY JOURNEY IN BOLLYWOOD
Don't Startup : What No One Tells You about Starting Your Own Business
Canon DSLRs For Beginners
Rework
Early Indians: The Story of Our Ancestors and Where We Came From
How Brands Grow: What Marketers Don't Know


Puru Gupta's favorite books »

2020 Reading Challenge

2020 Reading Challenge
Puru has read 14 books toward his goal of 50 books.
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