For instance, this campaign for Childcare – an organization for the betterment of the homeless children in India, talks about the attitude of common Indians towards these children, who are a common sight at the Traffic lights and Shopping Complexes.
This Campaign has already done the rounds of most of the Ad Blogs. For the Ad freaks, this would be classic piece now. However, couldn’t resist putting it up here, simply because of its Indian roots!
The campaign forces the viewers to introspect and think about these children. It reads “Push him out of Begging and not out of your Way”. Have a look at how the message is communicated and sent across to people like us.
Most of the answers would terminate with a negation. However, what the least we CAN do is appreciate someone’s effort in making an attempt towards this effect!
Kudos to the agency (Grey India) and the organization (Childcare India) !