Based on Corporate strategy, the paper talks about the strategy that Indian firms need to adopt in the changing business environment and the evolving dynamics of the Indian Markets.
Traditionally, the Indian businesses have been family-run businesses and conglomerates. They established the backbone of Indian business and have been the face of India Inc. in the Corporate World.
But with modern avenues to exercise, along with globalization, privatization and liberalization – the very definition of conglomerate needs to be redefined.
The global markets emphasize value adds, innovation, flexibility, excellence and customized products and services. The big question is whether the conglomerates should diversify into strengthening their internal functions or take a focused approach to establish and consolidate their markets.
Thanks Saurabh for the great effort!