According to a press release on 6th January’06, Worldspace, one of the world leaders in satellite-based digital radio services, introduced its new identity and tagline “Turn on your World”. These elements, according to the release, reflect the company’s commitment to deliver a unique, personal global satellite radio experience to its current and future customers. This tagline would also be used in future marketing and product packaging materials.
Samples of the new changes have also being given at New Brand Identity.
According to the WorldSpace website, WorldSpace (Nasdaq: WRSP) is the world’s only global media and entertainment company positioned to offer a satellite radio experience to consumers in more than 130 countries with five billion people, driving 300 million cars. WorldSpace subscribers benefit from a unique combination of local programming, original WorldSpace content and content from leading brands around the globe including the BBC, CNN, Virgin Radio, NDTV and RFI.