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The Thinkers50 – An Elite Club…

Have been consistently inconsistent in blogging for while now; Would it would take a New year’s Resolution for me to be back to this forum again? Maybe…Maybe not. A bit of extra time would be just fine :). Guess, this is where most of the blogs lead to. Too much of thought and too much of dreaming. But little on execution. Incidentally, this place will NOT be like most of the blogs, and I am…

Keeperless Shops in Rural India – Still workable?

If someone told you to keep a vegetable shop open 24 by 7 next to the busy bypass roads of Delhi, without a soul to guard it, and a tray kept for collections, even having change inside for the convenience of the customers, would you be interested? 🙂 In all probability, you would mock at the idea itself or discard it as pure rubbish! Well, Delhi might be an extreme case, but most parts of…

Want to be a millionaire in Arizona? Simply vote!

Was browsing through New York Times, when an article struck me – a new way to get voters to vote – by offering them incentives! According to the article, votes are being promoted as “lottery tickets” in Arizona, wherein a voter could win a million dollars by voting. They would be given ballot-cum-lottery tickets, which would be used for lottery post-elections. One lucky winner would get a million dollars, and many others would get 1000…

Lebanon – Advertising against Sectarianism – through Sectarianism!

Could you think of resolving the sectarian divide between Hindus and Muslims during partition in India through media? Could you make people conscious of the implications of the divide and the rationality behind it?Unfortunately, that did not happen… Probably, the awareness levels were never there…. probably, the resources were never there… or worst, probably the will was never there. But, if anyone believed that advertising is not a solution to religious conflicts and is ineffective,…

Where’s the Consumer? There’s a Consumer!

“Then, a consumer wonders…. Is there is any place where I would not be noticed?? “Advertisers are no longer satisfied with the media they have for Ad exposures – the traditional media is history. Outdoor media is no longer restricted to billboards and road signs. Globally, the trend is changing.A few examples.. In Shanghai, China, a giant ship carrying an LED advertising board patrols the Huangpu River in Shanghai. According to a news item, “the…

The 21st century woman – No Strings attached!

Been ages since I wrote something. Something or the other kept me occupied. Am sure generations of blog-tourists would have come and gone. Though I have enough to self-justify for this absence, there’s no point in harping over it since it seems to be irrelevant and out of context at the place!A few days back, I came across an interesting piece in Pune Times that covered a rising trend – a trend that has entailed…

Consumer Engagement – From Intrusive to Co-creation..

With rising consumer preferences, and emergence of more discerning consumers, marketers are revisiting their marketing and communication strategies. Shaping up a consumer’s mindset no longer seems to be an effective mode. Instead, higher consumer involvement in the early stages of Marketing activities seems to be the mantra in the marketing world of the future. In a recent article at imedia by Jim Nail, titled “The 4 Types of Engagement“, the future of advertising has been…

Maggi (Romania) – If Women spent less time cooking..

It’s been a while since I wrote about something. Have a few pending subjects, but need to delve a bit more before I post them here. For now, I read about this interesting campaign at Ad Punch by McCann Ericksson for their client Nestle Romania (Brand Maggi). . This campaign recently got shortlisted for the Golden Drums Awards 2006. The theme of the campaign reads ‘if only women spent less time cooking’, and reflects the…

Missed Call Marketing (Australia) – Innovative Telemarketing or Cheap Spam?

A new wave of telemarketing is getting a lot of attention in the Australian Mobile market and annoying a majority of mobile users in Australia. Termed as “Missed Call Marketing”, it is the practice of giving a missed call to mobile owner, who upon seeing the “missed call” notification would perceive it to be a legitimate call and ring back. On ringing the number, he/she would hear a recorded promotional message. Normally, telemarketing is done…

Mahatma Gandhi – “Think Different”

Exactly a year ago, I had celebrated the 136th Birth Anniversary of Mahatma Gandhi at this place. Logically, it is his 137th Birth Anniversary today. Last year, I had discussed “Brand Gandhi” and how he has been instrumental in endorsing brands. Elevated to Celebrity status, the use of his name and stature has been instrumental in attaching credibility to a lot of companies. Taking it forward, I intend to discuss one such illustration which highlights…

Bagvertising: Handling your Targeted Marketing Campaign

Proliferation of Media channels has entailed a decline in the effectiveness of existing traditional channels. Measurement of the efficacy of the traditional media is no longer treated with enthusiasm by the industry professionals and new requirements and expectations are emerging for innovation, insight, experimentation, and measurable returns. According to a report by Boston Consulting Group, titled “Darwin Pays a Visit to Advertising” – Opportunities for Action in Consumer Markets Marketers have moved beyond the “Mass…

Guerillas with a sense of Humor..

Some creatives invoke a thought process, others simply make you smile…Found some of these creatives at Arvind’s Blog Though some of them may be tagged as “cheap humor“, they do make you laugh. And yes, you need a bent of mind for this kind of stuff to understand these as well…;) The Campaigns are:– Zandu Ads created by TBWA India “Dont Sneeze”– Mini Guerilla in the Urinal “Test your handling Skills”– The “It can happen…

Social Marketing – Moving Beyond the Ps and the Role of Advertising

Clara Jacob and Nedra Kline Weinreich discuss at their respective blogs (Post Haste and Spare Change respectively) about the role of advertising in Social Marketing. Through their insightful thoughts, there is definite take-away for marketers on the role of advertising (which is evolving into new media like mass mailings, media events and community outreach, apart from the traditional ones like public service announcements and billboards) in social marketing and how it can be leveraged to…

Next target of In-store Advertising: Conveyor Belts

Advertising has no limits and boundaries, but of late, Advertisers have confined it to the retail stores only. Their latest target is the conveyor belts at the point-of-sale, being used as another advertising medium. The opportunity was identified by Frank Cox, president-CEO of EnVision Marketing Group, which has patented the system to print digital, photo-quality ads directly on conveyor belts. According to him,”With a store with eight to 10 checkout lanes, you’re talking about 100…

Guerilla Marketing – Latest Campaigns using Ambient Media

It is not uncommon for budding prospective Marketers to use jargon before they use marketing. Since I am a potential candidate for the above consideration set, I found it pertinent to get some clarity on the terminologies and their application. Found some really nice Guerillas at the ad blogs I frequently visit – Coloribus and Twenty Four. Before I talk/put those campaigns, let me attempt to talk a bit about the concept per se. Guerilla…

What’s in a Family Name? (China)

Entries have been pending for a long time now. Found some interesting things happening around the world lately, but could not post them earlier. Would be blogging them soon. For now, its something interesting about one of most exciting markets – China.A recent survey conducted by the Chinese Academy of Sciences published some notable facts about the Chinese Family Names in China. According to the report* (as covered in China Daily), There are 4,100 family…

Design Barcode – a new Media Channel in Japan

Barcodes have turned into another channel for communicating to the consumers. The company, Design Barcode, based out of Tokyo, Japan, transformed the inanimate barcodes into designs that reflected the product category and redefined the way barcodes are printed on packages. Starting with a book containing various designs, the firm sold the idea to various organizations to begin with. Gradually, with contracts coming in, it built credibility, along with visibility in the market. Publicity came through…

Brand Lalu: A Tastemaker for Rural Marketing in Bihar (India)

Rural Marketing is not all about low price points and PR building. Marketers in Bihar have found a new way of selling goods in the market – Tag them with the “Lalu Brand”.Though Brand Lalu has been famous for more than a few reasons, very few marketers have been able to cash in on it on a sustainable basis. Products ranging from Toys to TV Serials, from toffees to dating sites, from movies to a…

Ketchup Sachet (New Zealand) – Campaign against Landmines

Another piece from Cannes Lions 2006 – this time in the Press Category An insert in the “Fundraising & Appeals” category hits hard on your face through the message it communicates – the impact of Landmines on common man. What is creative about the campaign is the manner in which the message is communicated – using Ketchup as the medium to resemble blood and the sachets used to squeeze it out of the pack. Titled…

Ariston Aqualtis (Italy) – Cannes Gold 2006 for Film Category

It might be more than a month since the Cannes Lions 2006 Awards have been announced, but could not stop myself from mentioning some of the best pieces out of the winners of this year. This Television commercial from Italy features Ariston’s Aqualtis Washing Machine in a totally unexpected creative manner. The creative, titled “Underwater World” (or “Il mondo sommerso” as its called in Italian) imagines the washing machine as an aquatic world and translates…

Smart Eggs (Britain)– I’ll tell you when I get boiled up!

I had spoken about Eggvertising a couple of months back, and am back with the eggs again.Eggs aren’t my favorite blogging topic, but when they are given much more attention than “eggs” are supposed to be given, you really cannot avoid it, can you? It seems quite funny when you read about an entire nation admitting that it cannot boil an egg – to what degree, how much and for how long…! And yes, it…

Sunset Strip/Times Square Billboard Awards..

Another set of “Best Billboards” have been announced – this time as part of the 7th Annual Sunset Strip/Times Square Billboard Awards , with the creative professionals in outdoor advertising being recognized for their outstanding work. Held at West Hollywood on the 28th July, the awards were given by the West Hollywood Chamber of Commerce. The Chamber had established the Sunset Strip/Times Square Billboard Awards to honor creative excellence and artistic achievement in outdoor advertising…

Amul Butter – Repackaging Initiative with Service Motive

Almost a year back, I had discussed about the Amul Moppet and its brand history in India.Incidentally, little has changed since then. The marketing efforts of the cooperative are still commendable, considering the level of consistency and innovation it has demonstrated over the past 40 years. Its latest initiative includes repackaging its core product to capture an altogether new channel, and command its position in a promising network, which is yet to be fully explored…

Marketing Sherpa Special Report: Marketing to India Online

It is always interesting to get a perspective on Indian Marketing from International Marketers. Keeping their own markets as the benchmark and then opining on the Indian markets definitely entails some wonderful insights and reference points. Marketing Sherpa has published a special report on Indian Marketing Online – how to market to the Indian Consumers online. (The article is open till the 4th of August!)The note discusses the basic challenges that India faces today, in…


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Books that InsPired me

The Power of Moments: Why Certain Experiences Have Extraordinary Impact
Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits
Marketing 4.0: Moving from Traditional to Digital
Body the Greatest Gadget
Social Media Tips and Tricks
The CEO Factory: Management Lessons from Hindustan Unilever
Don't Reply All: 18 Email Tactics That Help You Write Better Emails and Improve Communication with Your Team
Indistractable: How to Control Your Attention and Choose Your Life
The Monkey Theory: Conquer Your Mental Chatter
Bad Blood: Secrets and Lies in a Silicon Valley Startup
Everyday People: Tales of people you know
Sinbad The Sailor' Story: Story Of Eklavya
CRACKING THE CODE:MY JOURNEY IN BOLLYWOOD
Don't Startup : What No One Tells You about Starting Your Own Business
Canon DSLRs For Beginners
Rework
Early Indians: The Story of Our Ancestors and Where We Came From
How Brands Grow: What Marketers Don't Know


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2020 Reading Challenge

2020 Reading Challenge
Puru has read 14 books toward his goal of 50 books.
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