Site Loader

A recent viral campaign by FedEx has been launched in Europe, key Middle East markets and India. [source: Adverblog]Titled “Relax I will Manage”, the campaign comprises five videos targeting different target segments/demographies in each of the videos. Highlighting different situations in the corporate world, the creatives end with the solution provider as FedEx – “FedEx Express. All you need to know in shipping to Asia”, “So easy to ship internationally. Practically, anyone can do it”, or “Relax. Its FedEx” and “When you need fast, reliable service, Relax. Its FedEx”.

In one particular case, as has also been highlighted in Adverblog, the creative remarks on MBAs “Even an MBA can do it”. Since it is so much pertinent to this blog, I could not resist entering it here!

When told to ship the packages through FedEx, a new Manager replies “You don’t understand. I have an MBA” Quick comes the reply with a thoughtful gesture “Oh you have an MBA…In that case, let me show how to do it” ….“FedEx. Even an MBA can do it”

Good thinking. Must say, thats a smart way of talking shipping with MBAs…reaching to them through this Ad!
Incidentally, while browsing the FexEx website, I found the Country profile of India. It is an exhaustive page on the legislative pre-requisites of trading with India. Though I did not read the entire page completely, some parts of it are definitely insightful.
For instance, “Publications containing maps showing incorrect boundaries of India” are strictly prohibited to be imported into India. Now, that is an interesting discovery! How many of us actually know that is illegal to carry an Incorrect map of India here? I think I need to revise my geography now! 😉

2 Replies to “FedEx – Relax I will Manage!”

  1. Great posting again man , i liked the “you are my dad” one , the “mba” ad was also good…really good campaigns…very cool site too…really amazing.

Leave a Reply

Your email address will not be published. Required fields are marked *

Perspectives of a Passionate Marketer

Stay uP-dated


Books that InsPired me

The Power of Moments: Why Certain Experiences Have Extraordinary Impact
Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits
Marketing 4.0: Moving from Traditional to Digital
Body the Greatest Gadget
Social Media Tips and Tricks
The CEO Factory: Management Lessons from Hindustan Unilever
Don't Reply All: 18 Email Tactics That Help You Write Better Emails and Improve Communication with Your Team
Indistractable: How to Control Your Attention and Choose Your Life
The Monkey Theory: Conquer Your Mental Chatter
Bad Blood: Secrets and Lies in a Silicon Valley Startup
Everyday People: Tales of people you know
Sinbad The Sailor' Story: Story Of Eklavya
Don't Startup : What No One Tells You about Starting Your Own Business
Canon DSLRs For Beginners
Early Indians: The Story of Our Ancestors and Where We Came From
How Brands Grow: What Marketers Don't Know

Puru Gupta's favorite books »

2020 Reading Challenge

2020 Reading Challenge
Puru has read 14 books toward his goal of 50 books.