Levi’s Europe – The Ice-cream Van

Puru Gupta

Saw a nice contrast in the Ads across Europe and North America. The latest Ad on “501 Jeans with Anti-Fit” in Europe features a mild playing guitarist, with the Anti-fit jeans; winning mutual admiration and awe from his audience, the musical is ‘different’, and a story line has been built around an ice-cream van, in a series of 4 Ads, as part of the campaign.

and here are some glimpses from the Ad….

On the other hand, the same brand in North America features a completely different presentation, with a set of 3 vignettes as part of the campaign. This campaign is running across the US and Canada. Catch the Ad tomorrow 🙂

2 thoughts on “Levi’s Europe – The Ice-cream Van

  1. My brother was a man who was selling ice cream for a while, even in a hot climate he didn’t make enough to pay the rent, groceries, etc. Of course, a man and van of ice cream is nice.It was nice to have cash every day, but it just wasn’t enough, and he worked 10 hours a day at it, besides.

Leave a Reply

Your email address will not be published. Required fields are marked *