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Was wondering what to put on this auspicious occasion of “Diwali” – Ads, Posters, Diyas, Crackers, Gods…what not? There is so much in the market customized for this occasion. So many sales attached to this? In this part of the Marketing world, the season in India would be equivalent to the stakes involved during Christmas.
With a 4-day vacation and multiple occasions pre- and post- Diwali, there is a lot of air time on offer, during which consumers can be lured.
So, what better could I offer than on this Biggest Festival of Hindus, than a sweet box of chocolates? 😉

Have a box of ‘Celebrations‘, dance, party… and Enjoy with the entire Family. Have a Great Diwali!

Incidentally, the “sweets” attraction brought me to one of the best websites I have seen lately, in terms of campaigns and the layout.
Let me take it up in the next entry. For now, Shubkaamnaayen (Best wishes) and Happy Diwali..!

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Perspectives of a Passionate Marketer

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Books that InsPired me

The Power of Moments: Why Certain Experiences Have Extraordinary Impact
Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits
Marketing 4.0: Moving from Traditional to Digital
Body the Greatest Gadget
Social Media Tips and Tricks
The CEO Factory: Management Lessons from Hindustan Unilever
Don't Reply All: 18 Email Tactics That Help You Write Better Emails and Improve Communication with Your Team
Indistractable: How to Control Your Attention and Choose Your Life
The Monkey Theory: Conquer Your Mental Chatter
Bad Blood: Secrets and Lies in a Silicon Valley Startup
Everyday People: Tales of people you know
Sinbad The Sailor' Story: Story Of Eklavya
Don't Startup : What No One Tells You about Starting Your Own Business
Canon DSLRs For Beginners
Early Indians: The Story of Our Ancestors and Where We Came From
How Brands Grow: What Marketers Don't Know

Puru Gupta's favorite books »

2020 Reading Challenge

2020 Reading Challenge
Puru has read 14 books toward his goal of 50 books.