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How to Lose Sales in two words?

A nice perspective on Marketing to Women Online by Holly on How to Lose Sales in two words – the Power of Personalization An answer to “Can you lose sales in two words?” with women ….. two words that would ensure loss of potential customers instantly, and obviate any chances of converting women prospects.. are“Dear Sir” – incorrect addressing to women can turn disastrous for the Salesmen. “The moment she reads it, the deal has…

Golden Rules …Freakonomics!

Found an interesting blog today on Business perspectives and thoughts that impact day-to-day businesses. 800ceoread’s blog surely provides an insight into what leaders of today think and do, that makes them what they are! For instance, an entry on the blog “Don’t trust, Just Verify” mentions the Golden Rules of a few leaders. Originally covered in Business 2.0, it talks about the “Golden Rules” that leaders follow in their business. Warren Buffett‘s Golden Rule is…

Levi’s Europe – The Ice-cream Van

Saw a nice contrast in the Ads across Europe and North America. The latest Ad on “501 Jeans with Anti-Fit” in Europe features a mild playing guitarist, with the Anti-fit jeans; winning mutual admiration and awe from his audience, the musical is ‘different’, and a story line has been built around an ice-cream van, in a series of 4 Ads, as part of the campaign. and here are some glimpses from the Ad…. On the…

The Wired Cult…

Got to know about 2 New books for the Wired Cult, written by Leander Kahney – the Cult of Mac and the Cult of iPod[via the Cult of Mac blog ]I do not know much about the books per se, but I really liked the front covers of the Books. A unique collectible to be paired and put together! 🙂 A sneak peek of the coming edition of the Cult of iPod can be viewed…

Furniture from currency notes?

Business Standard reported an interesting innovative initiative in the Recycled Goods Category, in its article “Now Furniture gains currency”. After many attempts to recycle waste currency notes into eco-friendly manner, an Indore-based company, Rajratan Technique and Technology, has been able to develop innovative methods to use soiled notes for making furniture and doors. Sheets, 32 sq feet in size, of the recycled material would be made and will be very similar to the plywood sheets…

“The Economist” Campaigns

Ogilvy has put up some great work on “The Economist”.Found these ads on their website, thanks to a nice lead from Freddy’s Blog.Ogilvy has an excellent pool of creatives posted on their website.Though this set of Ads is not present in its current portfolio, the archives contain the entire set of the print campaign Apart from these Ads, I found another interesting piece by Ogilvy and Mather in the Adverblog archivesFor this Ad, Ogilvy &…

Panadol – One is Enough

Found an excellent Ad on Panadol, a well-known pain reliever. “Panadol – One is Enough” Not the product, but the Ad, is an instant eye-catcher. Absolutely hilarious, and very well connected with the tagline. The Bush Family probably does not enjoy a big fan club, which was substantiated by Fahrenheit 9/11, a year back. An indirect mock at them does send indicators to the International Community that we have had enough of him. Rather –…

Butt Naturals..

Have a look at this new Ad I got from a New Blog I recently visited – Good Morning Ad Club. The Ad is from VIP Gym and has been brilliantly communicated.Check it out 😉 Just cannot think beyond – “Get up and Run” Next time, make sure you check your seat and sit 😀

Cadbury’s…the smile on you “Khaamuh Khaan ..”

Cadbury’s India has coded its website (Flash version) pretty well. Though quite similar to Pepsi International in the look and feel, Cadbury has some unique campaigns and products to offer. The best part of the website is – it is pretty well structured, simple and easy navigable. A small icon from each Ad symbolizes a section on the Site – Chocolates, New Launches, History “Sweet Past” , Advertising, Careers and Current Performance. Good presentation! It…

Celebrations..on Diwali!

Was wondering what to put on this auspicious occasion of “Diwali” – Ads, Posters, Diyas, Crackers, Gods…what not? There is so much in the market customized for this occasion. So many sales attached to this? In this part of the Marketing world, the season in India would be equivalent to the stakes involved during Christmas.With a 4-day vacation and multiple occasions pre- and post- Diwali, there is a lot of air time on offer, during…


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Books that InsPired me

The Power of Moments: Why Certain Experiences Have Extraordinary Impact
Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits
Marketing 4.0: Moving from Traditional to Digital
Body the Greatest Gadget
Social Media Tips and Tricks
The CEO Factory: Management Lessons from Hindustan Unilever
Don't Reply All: 18 Email Tactics That Help You Write Better Emails and Improve Communication with Your Team
Indistractable: How to Control Your Attention and Choose Your Life
The Monkey Theory: Conquer Your Mental Chatter
Bad Blood: Secrets and Lies in a Silicon Valley Startup
Everyday People: Tales of people you know
Sinbad The Sailor' Story: Story Of Eklavya
CRACKING THE CODE:MY JOURNEY IN BOLLYWOOD
Don't Startup : What No One Tells You about Starting Your Own Business
Canon DSLRs For Beginners
Rework
Early Indians: The Story of Our Ancestors and Where We Came From
How Brands Grow: What Marketers Don't Know


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2020 Reading Challenge

2020 Reading Challenge
Puru has read 14 books toward his goal of 50 books.
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