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Well, the name does sound to be wierd, but when I went to the website by that name, they do offer some neat product.

Considering the fact that a major part of North India, and Pakistan have met with a major tragedy, killing more than 3,000 people, and devastating the entire region, it does feel appalling sometimes, that no matter how much you rise in the Global Business, no matter how much strength the world perceives out of you…….you are still under the Nature’s purview!

Thats besides the point, and more so, beyond the scope of this blog :-). An interesting piece I found was Earthquake Marketing, with a product called as “Earthquake Whistle”!

Tagged as EQ, I am not sure how successful it has been in its Market, but I liked the product.

Just a normal whistle, but branding it as a “Life Savior” is what Marketing is all about! The page on Uses mentions almost all the ways in which it can be crucial for human beings – Earthquakes, Tornadoes, Fire, etc. Lost people can whistle themselves to safety, trapped under the mud, some can whistle their way out…but that’s something that any normal whistle can do. What is so special about “Earthquake Whistle” then?
It does not only produce sound, but also produces a small shrill blast, in anticipation of a disaster and can be used as a signalling mechanism for the search parties.

Such a product CAN be made in India itself, if not ordered from “EQ” Marketing. The idea, per se, is an intelligent one, and should be leveraged as part of building preventive measures to tackle such situations in a more prepared manner, in future!

Are you listening, UPA dudes? 😉

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The Power of Moments: Why Certain Experiences Have Extraordinary Impact
Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits
Marketing 4.0: Moving from Traditional to Digital
Body the Greatest Gadget
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The CEO Factory: Management Lessons from Hindustan Unilever
Don't Reply All: 18 Email Tactics That Help You Write Better Emails and Improve Communication with Your Team
Indistractable: How to Control Your Attention and Choose Your Life
The Monkey Theory: Conquer Your Mental Chatter
Bad Blood: Secrets and Lies in a Silicon Valley Startup
Everyday People: Tales of people you know
Sinbad The Sailor' Story: Story Of Eklavya
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Canon DSLRs For Beginners
Early Indians: The Story of Our Ancestors and Where We Came From
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2020 Reading Challenge

2020 Reading Challenge
Puru has read 14 books toward his goal of 50 books.