Site Loader

When I saw the inputs from India during CLIO Awards a couple of months back, there was comment by the organizer – “India holds a large potential market for Advertising, and we expect a lot of entries from this region pretty soon“.
The reporter in “All about Ads” covering the Awards mentioned that “India lacked the innovation and creativity in comparison to other countries” and this argument was substantiated by Prasoon Joshi, who had attended the Awards.

I did not buy the argument at that moment. But, today, when I was searching for my next entry, I came across some of the campaigns by European Countries. I must admit, the only reaction I can think of … “Awe” some!
India needs a lot more creatives than there are right now. The whole Advertising process has become so cluttered, and the only way out is INNOVATION! The only way Indian neophytes are learning is within the limited scope of Indian advertising (and lately, Ambushing seems to be an easy way out for most Advertisers!). They need to move beyond the borders, get exposed to the European and American Markets, and THEN, customize it inwards.
If we have to elevate our Advertising Capabilities to International Standards, it is imperative to get exposed to those markets, and then APPLY those learnings here.

Just a glimpse of International Ads, to support my argument..
EPICA – Europe’s Premier Creative Awards, have printed their Results for last year – 2004.
Have a look at the Winner for 2004 in print CampaignLes Echos, a French Daily Economic Newspaper.
Agency: BDDP & Fils, Paris
Client : Les Echos Relaunch Campaign
Tagline “Understand the Economy, Understand the World

Though it is a series of 4 Ads, Each one needs to be viewed closely to understand the “Metaphor” behind it. Click on the photos to get the full versions.

Metaphorically illustrating the trends is a beautiful way of presenting the analysis, and triggers the thought process and deductive analysis by the reader.
Excellent work and a well-deserved award! Great work !

3 Replies to “Advertising – Innovatio Supremo!”

  1. I was browsing the Web and came accross your site. I am pretty new to blogging and everything but it seems pretty fun. I have a site
    about lingerie that I just started a few weeks ago. Well, I just wanted to comment and say you have a neat blog. keep it up and have fun blogging!

  2. Nice Blog!!!   I thought I’d tell you about a site that will let give you places where
    you can make extra cash! I made over $800 last month. Not bad for not doing much. Just put in your
    zip code and up will pop up a list of places that are available. I live in a small area and found quite
    a few. MAKE MONEY NOW

Leave a Reply

Your email address will not be published. Required fields are marked *


Perspectives of a Passionate Marketer

Stay uP-dated

 

Books that InsPired me

The Power of Moments: Why Certain Experiences Have Extraordinary Impact
Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits
Marketing 4.0: Moving from Traditional to Digital
Body the Greatest Gadget
Social Media Tips and Tricks
The CEO Factory: Management Lessons from Hindustan Unilever
Don't Reply All: 18 Email Tactics That Help You Write Better Emails and Improve Communication with Your Team
Indistractable: How to Control Your Attention and Choose Your Life
The Monkey Theory: Conquer Your Mental Chatter
Bad Blood: Secrets and Lies in a Silicon Valley Startup
Everyday People: Tales of people you know
Sinbad The Sailor' Story: Story Of Eklavya
CRACKING THE CODE:MY JOURNEY IN BOLLYWOOD
Don't Startup : What No One Tells You about Starting Your Own Business
Canon DSLRs For Beginners
Rework
Early Indians: The Story of Our Ancestors and Where We Came From
How Brands Grow: What Marketers Don't Know


Puru Gupta's favorite books »

2020 Reading Challenge

2020 Reading Challenge
Puru has read 14 books toward his goal of 50 books.
hide

Archives

Categories