Duracell.”More Power”.

Puru Gupta

Oglivy & Mather, New Delhi has come out with latest print ads for Duracell

Both the Ads trigger a thought process, but one has to think a bit more than the β€œaverage thought period” for other ads. More so, the second Ad can be comprehended only because it follows the first one. Had it been displayed in isolation, it would have become slightly difficult to understand it. Maybe the picture could have been clicked a second earlier, and we could have had a better glimpse of the car πŸ˜‰
Anyways, the second one would not be my pick for billboards and hoarding displays, since there is limited duration of exposure to it on highways – and it would not be a very good idea, if BEFORE the message gets to the viewer, he moves past the hoarding!

Visit the website of Duracell, and it does reflect technology..
Specially, β€œExplorations TV” – a hub of innovations and cool videos. Have a look . Of course, it is β€œPowered by Duracell” πŸ˜‰

Incidentally, the website of Duracell does not have India listed in the drop down list itself!

(Source: Adverblog , and in turn, the hidden-persuader )

3 thoughts on “Duracell.”More Power”.

  1. hey Puru,

    I had a look at your blog. very intersting! i am an adevrtising professional with Rediffussion DYR.

    Which institute are you studyind in?

  2. Thanks Pallavi.
    I am doing my full-time MBA from FMS,Delhi.
    Its always great to hear from an expert, and someone from the field. πŸ™‚
    A few tips would definitely reinforce my orientation.
    Incidentally, you signed as an anonymous blogger, leaving no trail, where I could respond.

    Hope you read this comment, and receive my thanks! πŸ™‚

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