More and More Ps

Puru Gupta

Another addition to the P’s off List!
More P’s – This time it is 10 P’s of Marketing

I am not sure if this list is “Necessary” and “Sufficient” to include all the dimensions of Marketing, or to be more specific – points that can affect the Purchase Decisions.

Will have to delve more into it and comment. Meanwhile, there is already a group of experts with their perspective operating on this topic in Marketing Profs – “What are the 10 P’s of Marketing?

For the records, here is the list:
– Price
– Purchases
– Point
– Partners
– Prizes
– Pro Bono
– Privileges
– Personalization
– Participation
– Presto

How do Partners figure in here? And in Business, does one start with a “Pro Bono” mindset? How do you perform the “Presto” in Marketing?
Loads of questions….but answers would come soon..

By the way ..the way this is going, I can simply cut and paste the entire list of words starting with P here, and call them the Ps of Marketing!

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