The Generational Imperative classifies the people of America in 5 Generations and talks about their habits and tastes.
Similarly, Life Course Associates has different articles based on these generations.
In fact, they have added 2 more variations to the generations –
Generation Jones –> 1954-1965
Baby Busters –> 1958-1968
Worldwide, this is a base used for a lot of marketing decisions, as each generation has unique values, attitudes, behavioral patterns, tastes and preferences.
Each one needs to be tapped individually, in a separate manner.
The specifics and the peculiarities I would discuss in more detail in another entry. For now, let me stick to the “definitions”!