Am 2 days late. Here are the 20 brand pills for this week:
What concept evolved from a major embarrassment that Frank McNamara faced in a restaurant while entertaining his clients?
(Diners Club Credit Cards)
A by-product of World War II was the discovery of this soap-like product by a famous consumer goods company. The product, made from a soap-like molecule without the potentially irritating alkaline element, is a ph-neutral, mild cleansing product. This product was first introduced in the US in 1957. How do we know this product?
(As Dove, the “beauty bar” from the Unilever Company)
This Company was started in Czechoslovakia, in 1894 and established itself in India in 1931. Today it is the most common name in the shoes Industry. Which Company is this?
(Bata, founded by Thomas Bata. It started manufacturing shoes in India at Batanagar in 1936. The Batanagar factory is the first Indian shoe manufacturing unit to receive the ISO 9001 certification in 1993)
Boman Irani and Vijay Kadam featured in a very common series of Advertisments that ran for almost 7 years. Which company is being referred to?
(Krackjack – They played in the series of Krack and Jack)
Brothers born into a family of wealthy Sephardic Jews in North London, their surname meant “watchmaker” in Iraqi Arabic. They joined forces while in their early twenties to set up their business. Who?
(Saatchi and Saatchi)
Which product was first certified by ISI?
(The Indian National Flag)
Which famous hospital chain of India sells an accident insurance cover called “Dost’?
(Apollo Group of Hospitals)
Which bank issued cheques for the prize money in the TV Game show Kaun Banega Crorepati?
This company started in 1929 by manufacturing sweets and toffees. After 10 years, it started manufacturing biscuits. Today, it is the market leader of the Biscuits market in India. Which company is this?
As Procter & Gamble’s Promotion Department Manager, he changed the way Brands are managed. The system provided more specialized marketing strategies for each brand and Procter & Gamble’s brand management system was born. He is today considered one of most respected names in the market. Who is being referred to?
DAGMAR is a common term used to establish and evaluate Advertising goals. What does it stand for?
(It stands for Defining Advertising Goals for Measured Advertising Results. This refers to a process of establishing goals for an ad campaign such that it is possible to determine whether or not the goals have been met)
In the 1860s a pharmacist developed a food for babies who were unable to breastfeed. His first success was a premature infant who could not tolerate his mother’s milk or any of the usual substitutes. People quickly recognized the value of the new product, after his formula saved the child’s life. Soon, it was being sold in much of Europe. Who is the person being referred to, and what is the product?
(Henri Nestlé developed Farine Lactée Henri Nestlé, later transforming into one of the biggest names in FMCG – Nestle!)
Pepsi-Cola used this site to launch one of the largest online-offline consumer promotions ever, PepsiStuff.com. It featured Britney Spears Pepsi in the commercial, which was featured simultaneously the premiere during the Super Bowl of 2002. It is known as one of the best examples of fusion Marketing. Which is the site?
(Yahoo! Properties and Yahoo Home Page was used)
Which brand used the movie Road as an endorsement media?
He came from Chorwad village in Gujarat’s Junagadh district, where he was born on December 28, 1932. He is known as the father of equity cult. Who is he?
Which company launched Innova, India’s first three row seating passenger car?
Tupperware India unveiled the world’s first expandable storage solution. Available in a lavender shade, the product comes at Rs 390. Just 2 cm high when flat, it expands to three different heights enabling 950 ml of space for storage. What is the name of the product?
This agency, based in New York, recently rebranded itself by abbreviating its original name, which is being used for almost 140 years! It is the world’s fourth largest advertising agency. What is the name?
(J Walter Thompson, now rebranded as JWT)
Which company owns the Fruit Juice Brand Libby’s?
In the R-T-D (Ready-to-drink) market, it claims to be the market leader with an overwhelming 80 per cent share. Which company are we talking about, and what is the name of the brand?
(Bacardi Martini, which owns the popular brand – Bacardi Breezer)
From this time onwards, I would also be adding another regular to this post – “P-Ad” – MY pick of the Print Ad for the entire week…
Though my initial thought is that I would consciously not include Amul Ads only, since I have started admiring it – on a regular basis, but – Watch out!
Here is This week’s P-Ad:
Nawab Pataudi has been charged for hunting. He had been running from the Police for almost 15 days, though now, he has been granted bail of Rs. 50,000/-