Brand Equity Quiz 2005

Puru Gupta


Citibank Chennai won the BEQ 2005(16th yr) with SBI as runners up, and Mudra 3rd.
Few Questions I could manage to get…
Ray Raymond created as an MBA school project – Victoria’s Secret
The Name of the Michigan graduate on Balaji Telefilms Board – Tushar Kapoor
Expansion of the acronym – BYOD-KM, coined by Steve Jobs recently introduced while launching the MacMini – Bring your own Display, Keyboard and Monitor – as the new, low-priced Macintosh computer comes without any of those peripherals.
What are Engineers at Disney called? – Imagineers

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