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Below the ‘belt’ Advertising!

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Another ‘yamraj’ to your rescue !

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Give Amazon a Break – Deliver the Love on your own!

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All women need to strip off….

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Marketing India to Indians – Get Free from ‘Freedom Sale’!

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iChef Meal Kits Ads – Food for thought?

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Fashion Tastes of the Digital Generation – Has Tommy Hilfigered it out?

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Thums Up Macho Man – Too Toofani for Coca Cola

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Artificial Intelligence in Retail – A Swayamvar for Brands?

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The day of Depression and Desperation – via Baba Valentine

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23Jan

‘Ogle-We’ Advertising!

Guilty as charged!It is time to ‘reflect’ upon ourselves Dekh le tu dekhtey……Kaisa Dikhta hai!Brilliant Campaign!
09Jan

Mom and Olympics – 2014

Since the time P&G focused on moms, the creative+Emotional quotient has been inspiring, to say the least. The previous campaigns (covered
12Feb

Incredible India!

Sometimes, words are too less to describe a campaign – but this campaign should inspire a lot of Indians as
20Dec

Ridiculous……Remarkable

If someone called your plan ridiculous, read this note from Seth Godin – and see if you can turn the tables,
11Nov

What’s your moment?

It’s 11:11 on 11.11.11 – an auspicious moment to do something significant.  So what is that one thing that you
17Jan

In the Shame of God!

This Christmas, St Mattews Church (Auckland, New Zealand) decided to celebrate in a different way – it put up a
10Jan

My Dad – My Soldier!

One has to muster a lot of courage to write about pain. It is easy to express pain through your
21Mar

Dutch Bus Stop Scale

A billboard by a Dutch Health club that makes you conscious of your weight. Though it is being called something
20Mar

Sustainability of Modern Retail

An interesting and critical link to understand the challenges faced by Organized retailers in India, and how it is critical