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An Ad of Ad (agencies) – Did the Fox Pass?

I am not an ardent follower of advertising agencies – I simply admire their creativity, and respect the marked improvement agencies have made in the quality of their work. However, rarely have I seen agencies applying their own creativity on themselves. So when I noticed this piece from Rediffusion, Mumbai, I could not stop talking about it. The ad is for the promotion of the yearly Brand Equity Agency Reckoner, published by Economic Times to…

Ramblings for my own sake…

The previous phase is moving to its closure – the phase that ignored the Ps – the phase that did not have a place for this expression. As a result, even though a conscious effort was made to keep the breathing alive – I knew this was in a semi-conscious state. The phase isn’t yet over, but the closure is visible – not the end of this phase, but definitely the beginning of another. The…


Perspectives of a Passionate Marketer

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Books that InsPired me

The Power of Moments: Why Certain Experiences Have Extraordinary Impact
Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits
Marketing 4.0: Moving from Traditional to Digital
Body the Greatest Gadget
Social Media Tips and Tricks
The CEO Factory: Management Lessons from Hindustan Unilever
Don't Reply All: 18 Email Tactics That Help You Write Better Emails and Improve Communication with Your Team
Indistractable: How to Control Your Attention and Choose Your Life
The Monkey Theory: Conquer Your Mental Chatter
Bad Blood: Secrets and Lies in a Silicon Valley Startup
Everyday People: Tales of people you know
Sinbad The Sailor' Story: Story Of Eklavya
CRACKING THE CODE:MY JOURNEY IN BOLLYWOOD
Don't Startup : What No One Tells You about Starting Your Own Business
Canon DSLRs For Beginners
Rework
Early Indians: The Story of Our Ancestors and Where We Came From
How Brands Grow: What Marketers Don't Know


Puru Gupta's favorite books »

2020 Reading Challenge

2020 Reading Challenge
Puru has read 14 books toward his goal of 50 books.
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