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Consumer Engagement – From Intrusive to Co-creation..

With rising consumer preferences, and emergence of more discerning consumers, marketers are revisiting their marketing and communication strategies. Shaping up a consumer’s mindset no longer seems to be an effective mode. Instead, higher consumer involvement in the early stages of Marketing activities seems to be the mantra in the marketing world of the future. In a recent article at imedia by Jim Nail, titled “The 4 Types of Engagement“, the future of advertising has been…

Maggi (Romania) – If Women spent less time cooking..

It’s been a while since I wrote about something. Have a few pending subjects, but need to delve a bit more before I post them here. For now, I read about this interesting campaign at Ad Punch by McCann Ericksson for their client Nestle Romania (Brand Maggi). . This campaign recently got shortlisted for the Golden Drums Awards 2006. The theme of the campaign reads ‘if only women spent less time cooking’, and reflects the…

Missed Call Marketing (Australia) – Innovative Telemarketing or Cheap Spam?

A new wave of telemarketing is getting a lot of attention in the Australian Mobile market and annoying a majority of mobile users in Australia. Termed as “Missed Call Marketing”, it is the practice of giving a missed call to mobile owner, who upon seeing the “missed call” notification would perceive it to be a legitimate call and ring back. On ringing the number, he/she would hear a recorded promotional message. Normally, telemarketing is done…

Mahatma Gandhi – “Think Different”

Exactly a year ago, I had celebrated the 136th Birth Anniversary of Mahatma Gandhi at this place. Logically, it is his 137th Birth Anniversary today. Last year, I had discussed “Brand Gandhi” and how he has been instrumental in endorsing brands. Elevated to Celebrity status, the use of his name and stature has been instrumental in attaching credibility to a lot of companies. Taking it forward, I intend to discuss one such illustration which highlights…

Perspectives of a Passionate Marketer

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Books that InsPired me

The Power of Moments: Why Certain Experiences Have Extraordinary Impact
Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits
Marketing 4.0: Moving from Traditional to Digital
Body the Greatest Gadget
Social Media Tips and Tricks
The CEO Factory: Management Lessons from Hindustan Unilever
Don't Reply All: 18 Email Tactics That Help You Write Better Emails and Improve Communication with Your Team
Indistractable: How to Control Your Attention and Choose Your Life
The Monkey Theory: Conquer Your Mental Chatter
Bad Blood: Secrets and Lies in a Silicon Valley Startup
Everyday People: Tales of people you know
Sinbad The Sailor' Story: Story Of Eklavya
Don't Startup : What No One Tells You about Starting Your Own Business
Canon DSLRs For Beginners
Early Indians: The Story of Our Ancestors and Where We Came From
How Brands Grow: What Marketers Don't Know

Puru Gupta's favorite books »

2020 Reading Challenge

2020 Reading Challenge
Puru has read 14 books toward his goal of 50 books.