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Marketing Sherpa Special Report: Marketing to India Online

It is always interesting to get a perspective on Indian Marketing from International Marketers. Keeping their own markets as the benchmark and then opining on the Indian markets definitely entails some wonderful insights and reference points. Marketing Sherpa has published a special report on Indian Marketing Online – how to market to the Indian Consumers online. (The article is open till the 4th of August!)The note discusses the basic challenges that India faces today, in…

McDonald’s Sundial Campaign – Breakfast Timings given by the Sun Gods..

An innovative billboard designed by Leo Burnett has been put up in Wrigleyville, Chicago, as part of the Sundial Campaign. According to Chicago Business,The billboard has been designed with inputs of an engineer and “features a real sundial whose shadow falls on a different breakfast item each hour until noon, when the shadow of the McDonald’s arches are dead center“. The campaign is part of the Fast Food Breakfast War in the United States, with…

Cingular: The “Fewest Dropped Calls” Campaign

A creative concept by BBDO for Cingular symbolizes the “dropped calls” irritant and claims that the Network ensures the “fewest dropped calls” in the United States.Nicely executed campaign! [via Advergirl] This campaign was launched nationwide in the US in April, at a time when most of the other Mobile Operators were claiming similar service levels –Alltel claimed to have the “largest” network, Verizon “the most reliable,” Sprint “the most powerful,” and Cingular “the fewest dropped…

Campaigns “in the air”…

Found really innovative campaigns at the BillboardromOne of them uses the aircraft seat pretty creatively (till now, I have only seen the headrests being used creatively) with the laptop right in front of you. An excellent BTL campaign indeed! The brand being advertised is a Brazilian Computer Manufacturer – Itautec [Source: Coloribus via Billboardom] The second one converts the supports inside airport shutters to watches. You need to see the campaign to understand the execution….

Perspectives of a Passionate Marketer

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Books that InsPired me

The Power of Moments: Why Certain Experiences Have Extraordinary Impact
Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits
Marketing 4.0: Moving from Traditional to Digital
Body the Greatest Gadget
Social Media Tips and Tricks
The CEO Factory: Management Lessons from Hindustan Unilever
Don't Reply All: 18 Email Tactics That Help You Write Better Emails and Improve Communication with Your Team
Indistractable: How to Control Your Attention and Choose Your Life
The Monkey Theory: Conquer Your Mental Chatter
Bad Blood: Secrets and Lies in a Silicon Valley Startup
Everyday People: Tales of people you know
Sinbad The Sailor' Story: Story Of Eklavya
Don't Startup : What No One Tells You about Starting Your Own Business
Canon DSLRs For Beginners
Early Indians: The Story of Our Ancestors and Where We Came From
How Brands Grow: What Marketers Don't Know

Puru Gupta's favorite books »

2020 Reading Challenge

2020 Reading Challenge
Puru has read 14 books toward his goal of 50 books.