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World Cup Fever in Shanghai: Eating Soccer, Literally!

Shanghai is mad about World Cup, and I can sense it here. New and innovative marketing concepts are introduced in the market almost every day, to lure customers by connecting to the World Cup pulse. Concepts like World Cup Nannies, World Cup Screenings, modified HR policies for World Cup,etc. are altogether New Markets created in Shanghai. Of course, the locals have money to spend and the passion to force them to spend. It is simply…

Presidents as Brand Ambassadors?

National Monuments acting as Brand Ambassadors? Well, if Advertising is not headed there, at least the advertisers are..It is a lucrative deal to get one President to endorse your brand. But when you have four American Presidents do it for you, that’s a proposal very few would like to leave at the table. Imagine if they are George Washington, Thomas Jefferson, Teddy Roosevelt and Abraham Lincoln… Probably, this is what lured Proshade, a 3-year-old consumer…

Advergaming – Global and Indian Perspective (Cover Story)

Advertising Express, the International Advertising Publication of ICFAI Press, has featured my article as this month’s Cover Story.You can have a look at the June’s Issue to get more details on the article and the publication. The article talks about Advergaming and in-game advertising, a trend which is fast evolving in India currently. The global perspective has been discussed a lot of times and the industry has reached a certain maturity in the western markets….

Perspectives of a Passionate Marketer

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Books that InsPired me

The Power of Moments: Why Certain Experiences Have Extraordinary Impact
Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits
Marketing 4.0: Moving from Traditional to Digital
Body the Greatest Gadget
Social Media Tips and Tricks
The CEO Factory: Management Lessons from Hindustan Unilever
Don't Reply All: 18 Email Tactics That Help You Write Better Emails and Improve Communication with Your Team
Indistractable: How to Control Your Attention and Choose Your Life
The Monkey Theory: Conquer Your Mental Chatter
Bad Blood: Secrets and Lies in a Silicon Valley Startup
Everyday People: Tales of people you know
Sinbad The Sailor' Story: Story Of Eklavya
Don't Startup : What No One Tells You about Starting Your Own Business
Canon DSLRs For Beginners
Early Indians: The Story of Our Ancestors and Where We Came From
How Brands Grow: What Marketers Don't Know

Puru Gupta's favorite books »

2020 Reading Challenge

2020 Reading Challenge
Puru has read 14 books toward his goal of 50 books.