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Childcare India – “Push him out of Begging” Campaign

I am amazed at the pace the Indian advertising is going at. The creative juices undoubtedly are flowing throughout the country like never before. Also, it is not just the work of a few select agencies that could pile up all the credit but a pan-India phenomenon. Evidently, now their work is being recognized the world over and different parts of the world are looking up to the Indian sub-continent for “creative inflows”! Undoubtedly, there…

Social Marketing in Liberia – Voice of a Nation..

Thanks to a tip from Ilya Vedrashko at Billboard, I found a whole new dimension of Marketing – a tool that acts as a voice of a community – a voice that has the power to move a nation – power to change the perspective of a society. Billboards in Liberia are being used to convey messages to the tortured, abused and hurt sections of the society, who have so far stayed quiet and numb…

Lifebuoy “Swasthya Chetna” Campaign for Rural India

Last week, Chief Post Master General of Maharashtra Circle, K Noorjehan, released a special Lifebuoy Swasthya Chetna Postal Cover on the occasion of World Health Day.It was the first time that an Indian Brand had been featured on a postal cover, and the fact that the Indian government has recognized the efforts of HLL in health and hygiene in such a manner reinforces the strong Brand Association of Lifebuoy with Health!According to Business Line, the…

Eggvertising: Unbundling opportunities for Advertisers..

Though this article is done with its round of Blog-attention almost 2 months back, I could not resist myself in putting it up here too. By tapping a very specific attribute of Consumer Behavior, a company has invented a whole new concept of Advertising for Marketers and Convenience for Consumers. Attribute? Consumers’ apprehensions and their scrutinizing of the Eggs pre-purchase, entailing time engagement with the eggs; This results in high visibility of the eggs, which…

Perspectives of a Passionate Marketer

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Books that InsPired me

The Power of Moments: Why Certain Experiences Have Extraordinary Impact
Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits
Marketing 4.0: Moving from Traditional to Digital
Body the Greatest Gadget
Social Media Tips and Tricks
The CEO Factory: Management Lessons from Hindustan Unilever
Don't Reply All: 18 Email Tactics That Help You Write Better Emails and Improve Communication with Your Team
Indistractable: How to Control Your Attention and Choose Your Life
The Monkey Theory: Conquer Your Mental Chatter
Bad Blood: Secrets and Lies in a Silicon Valley Startup
Everyday People: Tales of people you know
Sinbad The Sailor' Story: Story Of Eklavya
Don't Startup : What No One Tells You about Starting Your Own Business
Canon DSLRs For Beginners
Early Indians: The Story of Our Ancestors and Where We Came From
How Brands Grow: What Marketers Don't Know

Puru Gupta's favorite books »

2020 Reading Challenge

2020 Reading Challenge
Puru has read 14 books toward his goal of 50 books.