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Outdoor Advertising: Schweppes in Europe

An innovative method of outdoor Advertising in Europe by Schweppes – placing Schweppes bottles in lakes and fountains.Created by Duval Guillaume’s Antwerp, the campaign would include fountains across European countries placing Schweppes Bottles “illustrating the product’s sparkling effervescence” Since Europe is well known for its scenic features, such a campaign would definitely get high visibility. More so, the popularity of the “Indian Tonic” brand reflects in its sales in Europe. According to the official website,…

Marketing to Women: More Hits and Misses!

I have earlier talked about various segments of Women Consumers: Women in the IT sector, women aged between 35-45 years and “Can you lose sales in two words?” from Women. Let me take it a step further and delve into specific consumer mindsets. I managed to read a few articles on Women Consumers – some dos and don’ts and certain imperatives for Marketing to Women. Let me first talk from a generic perspective for Women…

Surrogate Advertising: Enforced Innovation

A recent series of hoardings led me to delve into a very unique trend specific to Indian advertising – Surrogate advertising… a trend which is fast catching up and has suddenly attracted a lot of innovative and creative brains around the country. Reason? On one hand, the govt cannot allow public advertising of liquor companies. But ironically, liquor and cigarette sales are the biggest revenue generators in terms of taxes and duties on these items….

Restructuring of Indian Firms – Brand Channel Paper

My Paper on “Restructuring of Indian Firms for catering to Emerging Markets” recently got published on Brand Channel. Based on Corporate strategy, the paper talks about the strategy that Indian firms need to adopt in the changing business environment and the evolving dynamics of the Indian Markets. Traditionally, the Indian businesses have been family-run businesses and conglomerates. They established the backbone of Indian business and have been the face of India Inc. in the Corporate…

Perspectives of a Passionate Marketer

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Books that InsPired me

The Power of Moments: Why Certain Experiences Have Extraordinary Impact
Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits
Marketing 4.0: Moving from Traditional to Digital
Body the Greatest Gadget
Social Media Tips and Tricks
The CEO Factory: Management Lessons from Hindustan Unilever
Don't Reply All: 18 Email Tactics That Help You Write Better Emails and Improve Communication with Your Team
Indistractable: How to Control Your Attention and Choose Your Life
The Monkey Theory: Conquer Your Mental Chatter
Bad Blood: Secrets and Lies in a Silicon Valley Startup
Everyday People: Tales of people you know
Sinbad The Sailor' Story: Story Of Eklavya
Don't Startup : What No One Tells You about Starting Your Own Business
Canon DSLRs For Beginners
Early Indians: The Story of Our Ancestors and Where We Came From
How Brands Grow: What Marketers Don't Know

Puru Gupta's favorite books »

2020 Reading Challenge

2020 Reading Challenge
Puru has read 14 books toward his goal of 50 books.