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You are Germany!

If you thought that the “feel good” factor can only be attributed to the shrewd brains of the profligate BJP Government and a high-budget campaign can only be their prerogative, think again! A New Ad campaign has been launched to motivate the Germans, who are facing a crisis situation, as a result of which the confidence level of the country has plummeted over the past few weeks; Resulting in a deep sense of dissatisfaction and…

Innovative Advertising – Ford-ified!

If you are in Belgium, and have traveled within the past 5-6 days, there is a good chance that you would recognize these faces (but a bad chance that you would be reading this blog 😀 )They are Ange and Maria – the New faces of Innovative Advertising. Titled “Ford Miracles”, the campaign has been designed my Oglivy Belgium. I read the article from Adfab – the entry on First talking Abribus. It involves an…

Brand “Sania”!

She reached the 34th rank in the world, after losing to Maria Sherapova in the 4th round in the US Open last week. Though she might have lost the match, there is much more she earned from it – fans, respect, recognition, endorsements, and of course, money! According to an article in Times of India, Sania has become the 2nd best pick for the advertisers for endorsements, and is now positioned with Rahul Dravid, just…

Duracell.”More Power”.

Oglivy & Mather, New Delhi has come out with latest print ads for Duracell Both the Ads trigger a thought process, but one has to think a bit more than the “average thought period” for other ads. More so, the second Ad can be comprehended only because it follows the first one. Had it been displayed in isolation, it would have become slightly difficult to understand it. Maybe the picture could have been clicked a…

Socio-economic Classification – Are we (in) SEC C?

Acknowledgements for this entry go to the interviewers in my last mock-interview, who asked my about the SEC bands and specifics!SEC, i.e. Socio-economic Classification is a classification made in the urban and the rural sector, to identify the consumption pattern and the household purchase behavior. Based on education levels, occupation, type of household, etc. the population is divided into separate bands, called the Socio-economic Classes. The Urban Sector is divided into SEC A1, A2, B1,…

More and More Ps

Another addition to the P’s off List!More P’s – This time it is 10 P’s of Marketing I am not sure if this list is “Necessary” and “Sufficient” to include all the dimensions of Marketing, or to be more specific – points that can affect the Purchase Decisions. Will have to delve more into it and comment. Meanwhile, there is already a group of experts with their perspective operating on this topic in Marketing Profs…

Perspectives of a Passionate Marketer

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Books that InsPired me

The Power of Moments: Why Certain Experiences Have Extraordinary Impact
Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits
Marketing 4.0: Moving from Traditional to Digital
Body the Greatest Gadget
Social Media Tips and Tricks
The CEO Factory: Management Lessons from Hindustan Unilever
Don't Reply All: 18 Email Tactics That Help You Write Better Emails and Improve Communication with Your Team
Indistractable: How to Control Your Attention and Choose Your Life
The Monkey Theory: Conquer Your Mental Chatter
Bad Blood: Secrets and Lies in a Silicon Valley Startup
Everyday People: Tales of people you know
Sinbad The Sailor' Story: Story Of Eklavya
Don't Startup : What No One Tells You about Starting Your Own Business
Canon DSLRs For Beginners
Early Indians: The Story of Our Ancestors and Where We Came From
How Brands Grow: What Marketers Don't Know

Puru Gupta's favorite books »

2020 Reading Challenge

2020 Reading Challenge
Puru has read 14 books toward his goal of 50 books.