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Wal-mart: Chalo India Movement….

2 months back, I had mentioned about the Interest that Wal-mart has been showing in the Indian Markets and Indian visits by some officials.Till now, India was a country for sourcing and procurements, with procurement centres established in Bangalore for the South Asian countries. But, with a huge luring market of approximately Rs. 900,000 Cr., and ease of govt. regulations in sight, the 95% of the unorganized Retail Market is surely in for a great…

Customer ComPlains….

It is natural human tendency to complain. We do not have any qualms in complaining, as long as we are on the “giving” sites, but it vexes us and spoils our day, when we get on the “listening” side of the complaints. Be it Employee Relations for the HR or Appraisals in the Corporate world, Complaints are a natural way to give and get Feedback in any sector.In the Marketing world, the feedback is classified…

|P+| ~ Issue*6

Another week! Another set of 20 Brand pills – the last one before I enter my Post-graduation Era!Here they are – Which Indian movie was included as a case study in Leadership Skills by IIM Indore?(Lagaan)Philip Morris produces many of the world’s best-selling cigarette brands, which include Marlboro, Benson & Hedges. Which is the parent company of Philip Morris?(Altiria Group) “Mortein”, “Harpic”, “Cherry Blossom” “Dettol” are brands under which company?(Reckitt Benckiser) Pop Star Britney Spears…

How to be ‘More’ Creative…

Finally, I get time to update my baby. The last few days have been slightly hectic, so couldn’t put much time into it. Now, am in Delhi – plan to do some bit here, before the College starts.During my journey, I read an interesting e-book – “How to be Creative” available at changethis.comIt is written by Hugh MacLeod. Hugh MacLeod is a brand consultant, copywriter and cartoonist. This edition has been taken from his Website…

Grrr-eat Ad from Honda!

Talk of Cannes Lions and not talk of the star Attraction..!The Winner of the Grand Prix at Cannes this year was the “Honda Grr” Commercial in the Film as well as the Titanium Category. It also won the Film Journalists’ Award, and is considered as one of the best pieces this year in Animation and sound track.According to John Hunt , the President of the Jury and worldwide creative director of TBWA Worldwide, the 22-person…

Cannes Lions 2005..

Cannes Lions 2005 was held in London from 19-25 June. The International Advertising Festival was held for the 52nd time this year, and invited 22000 entries from 82 countries, in spite of skyrocketing charges commanded for the entries. According to the news posted on their website,“A total of 22,101 entries will be competing at this year’s Cannes Lions International Advertising Festival, an overall increase of 18 percent versus last year. There were 6699 entries in…

|P+| ~ Issue*5

The dose needs to be given regularly. Put the Brand-aid on! Here are the 20 pills for this week: The first product made by this company was a car record player. They gave themselves a name similar to the name of the market leader in record players in those days. Name the company and the rival Company(Motorola and Victrola) Which automobile brand is named after the Spanish word for `grace’?(MERCEDES—It was named after the daughter…

Perspectives of a Passionate Marketer

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Books that InsPired me

The Power of Moments: Why Certain Experiences Have Extraordinary Impact
Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits
Marketing 4.0: Moving from Traditional to Digital
Body the Greatest Gadget
Social Media Tips and Tricks
The CEO Factory: Management Lessons from Hindustan Unilever
Don't Reply All: 18 Email Tactics That Help You Write Better Emails and Improve Communication with Your Team
Indistractable: How to Control Your Attention and Choose Your Life
The Monkey Theory: Conquer Your Mental Chatter
Bad Blood: Secrets and Lies in a Silicon Valley Startup
Everyday People: Tales of people you know
Sinbad The Sailor' Story: Story Of Eklavya
Don't Startup : What No One Tells You about Starting Your Own Business
Canon DSLRs For Beginners
Early Indians: The Story of Our Ancestors and Where We Came From
How Brands Grow: What Marketers Don't Know

Puru Gupta's favorite books »

2020 Reading Challenge

2020 Reading Challenge
Puru has read 14 books toward his goal of 50 books.