10Mar
All women need to strip off….
..the biases..the stereotypes..the perceptions..the others in you No this is not a note on pornographic innuendoes, neither is it a
14Feb
The day of Depression and Desperation – via Baba Valentine
It is that day of the year when you can only see one color – the color that symbolizes aggression
04Nov
Cranberrified in US – for True Elements
Traveling to the other side of the world is a rarity when you marry yourself into building an unknown dream,
27Aug
Parachute – Thoda Love Jatao, Tel Lagao
According to popular language, an Indian Head Massage, as its called, helps release stress accumulating in the tissues, muscles and
25Aug
(Digital) Wheels on the Bus(-iness) Go Round and Round..Round and Round
Almost every youngster I have met looking at the next big thing wants to work in Digital Marketing. Some of
19Aug
Expand your (Social) Circle of Life – and Live Longer!
What if someone gave away the secret of living for more than 100 years to you? Would you share it
15Aug
Marketing India to Indians – Get Free from ‘Freedom Sale’!
Playing the old classic patriotic songs with every flag hoisting, the emerging innovative combination of saffron, white and greens represented
14Aug
iChef Meal Kits Ads – Food for thought?
Spending money on a full-page print ad is definitely noticeable. You spend a lot of money and time to invest
11Aug
Fashion Tastes of the Digital Generation – Has Tommy Hilfigered it out?
In the three decades since Tommy Hilfiger founded his eponymous label, the fashion landscape has changed beyond recognition. In the
09Aug
Thums Up Macho Man – Too Toofani for Coca Cola
The Cola Wars in 1990s were well known – with both multinationals (Pepsi and Coca Cola) pushing media to grab
08Aug
Give Amazon a Break – Deliver the Love on your own!
Raksha Bandhan marks the commencement of the Festive Season in this part of the world. It is followed by a
05Aug
Artificial Intelligence in Retail – A Swayamvar for Brands?
According to a new report by Accenture Strategy, Retailers and consumer goods companies could unlock $2.95 trillion in value for the industry and consumers
31Jul
The Return of…Marketing Investments (ROMI)
Marketing should have an ROI – or shouldn’t it?An article from the recent publication of Harvard Business Review (July 25th)
26Jul
The mathematics of Indulgence
Most men would have cribbed about the shopping obsession of the women in their lives (not just wives!).Men, who study
23Jul
Weekend Home or Walking out Naked
Every year this time, some strong force of energy pushes me to introspect about my passion for writing – as
09Aug
The Virility of Virality!
Jonah Berger explains what it takes for ideas to be contagious in his bestseller of 2013. While there are some
22Jun
Let go – Not Yet!
The fingers are indifferently dancing on the letters…the keyboard is double minded…..the eyes are reviewing dispassionately….as if all of them
06Apr
Pay it Forward – and be happier!
Call it Gift Economy, “Pay it forward” or selfless, or just Social Impact – it has now been proven by
30Jan
Below the ‘belt’ Advertising!
Legs are not an uncommon ‘prop’ to be used in advertising. Be it for epilators, skin creams, sports shoes and
30Jan
Another ‘yamraj’ to your rescue !
Interesting initiative by the western railway – hopefully some creativity might help travelers become a bit conscious..,